Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!
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Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.
Garyvee
How to Monetize Your Social Media Without Being Salesy | Inside 4Ds
A common mistake people make when building their online brand is they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, Gary breaks down how to think about creating content with the hopes of it leading to sales, without the content being “right hooks” and sales pitches to everyone watching. It’s important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. If you like this video, consider subscribing to the channel for more content like this every week… Enjoy!
Timestamps:
0:00 Intro
11:00 How do I strategically exit from a business I love
12:30 The 60/20/20 rule
19:10 Monetizing social media
29:10 Why you need to start a podcast
36:10 Most underutilized platforms?
41:00 Biggest mistake personal brands make
46:30 Whoever holds their breath the longest wins
51:00 Strategic organic content
1:00:00 Outro
—
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.
10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting
In a recent 4Ds session, Gary met with a group of small business owners who are trying to step up their branding, marketing, and strategy on social media. Almost all of their questions were able to be solved with an adjustment or rethinking of the platforms, content and messaging of their brands on social media. The important thing to remember with social media branding as well is that it does not happen overnight. It takes time to post and build a catalog of content for people to understand your brand’s position and what it stands for. These 10 completely different businesses can all implement social media into their marketing strategy in different ways. At least one of these businesses or brands will be similar to yours so there is a lot of value here for everyone… Enjoy!
Learn more about 4Ds here: https://4ds.thesashagroup.com/
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Text me here https://garyvee.com/Community-yt
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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
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My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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The #1 Thing to Add to Your Social Media Strategy | Monday to Monday with Jessie Reyez & Murs
For this Monday to Monday conversation, Jessie Reyez came by the office to meet with Gary and talk about her social media strategy. The main takeaways that Gary had for her were about quantity of production, the best platforms for her to focus on as a musician, and the importance of reading comments. There is also a surprise guest appearance from Murs towards the end so stick around for that. Check out the timestamps in the comments for all highlighted moments… Enjoy!
Follow Jessie and Murs on Instagram:
Jessie Reyez: https://www.instagram.com/jessiereyez/
Murs: https://www.instagram.com/murs316/
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Text me here https://garyvee.com/Community-yt
—
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
—
My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005
—
Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
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Website: http://garyvaynerchuk.com
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
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Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
#AskGaryVee Episode 35: Email Marketing in Today’s World
#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?
#TIMESTAMPS
01:02 – As an email marketer, I say email is not dead. Do you think email will be more or less relevant in 3-5 years?
03:07 – I work in two different spaces. How do I use social media platforms so I am not confusing my audiences?
04:58 – How do you define hustle?
06:51- What do you really get from having 10,000 followers?
11:57 – A professor once said to me, It’s better to be a big fish in a small pond? Do you agree?
#LINKS
https://www.garyvaynerchuk.com/working-for-free-780903706.html
https://www.garyvaynerchuk.com/stop-worrying-about-the-name-o-778848227.html
https://www.garyvaynerchuk.com/being-lucky-775354293.html
https://www.garyvaynerchuk.com/repeating-mistakes-773378031.html
https://www.garyvaynerchuk.com/what-youre-not-getting-about-c-762813781.html
https://www.garyvaynerchuk.com/top-line-revenue-758397294.html
Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.
Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.
Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.
But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
How To Dominate Social Media In 2020 – Gary Vaynerchuk | Entrepreneur Advice
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
How To Dominate Social Media In 2020 – Gary Vaynerchuk | Entrepreneur Advice
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Subscribe To Gary’s Youtube Channel: https://www.youtube.com/user/GaryVaynerchuk
Watch the full keynote: https://youtu.be/wavJwpJA3VU
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Gary Vaynerchuk’s Books:
1) CRUSHING IT! : https://amzn.to/2jAQ5RX
2) Jab, Jab, Jab, Right Hook: https://amzn.to/2KAwTzI
3) AskGaryVee Book: https://amzn.to/2KAxf9w
4) CRUSH IT! : https://amzn.to/2jtURAy
5) The Thank You Economy: https://amzn.to/2xOshQZ
Get the “CRUSHING IT!” audiobook for free: https://amzn.to/2DFY0KD
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My name is Amir, Im a video editor who is a huge fan of garyvee and his message.
I create short motivational videos using bites from Gary’s lecture,interviews,Q&A and rants(I have permission from Gary and his team).
I hope you enjoy the videos as much as I enjoy making them.
*This channel has written permission from Gary Vaynerchuk and his team for all the footage in the video.
**All the background music I use in my videos is licensed through EpidemicSound
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*FAIR-USE COPYRIGHT DISCLAIMER*
* Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
1)This video has no negative impact on the original works (It would actually be positive for them)
2)This video is also for teaching purposes.
3)It is not transformative in nature.
4)I only used bits and pieces of videos to get the point across where necessary.
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