getting started with SEO

What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

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In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs

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In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.

Timestamps:

0:45 Identify the search intent
1:10 Check the three C’s of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

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What is On-Page SEO – 2.1. SEO Course by Ahrefs

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In lesson 2.1 of our SEO basics course, you’ll learn what on-page SEO is.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

[Tool] Backlink Checker ► https://ahrefs.com/backlink-checker
[Tool] Site Explorer ► https://ahrefs.com/site-explorer/

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On-page SEO is the practice of optimizing web pages to rank higher in search engines. And it revolves heavily around optimizing pages for search intent.

But on-page optimizations also involve creating and optimizing HTML tags like titles and meta descriptions.

If you’ve been exposed to the practice of on-page SEO, then it’s quite likely that you’ve heard conflicting advice.

So, in this video, you’ll learn some common advice on on-page SEO best practices that are not true today.

Timestamps

1:06 What on-page SEO is not about
3:45 What on-page SEO is today

#onpageseo #seo #ahrefs

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On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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What Is SEO? And How Does It Work? [Real Results Inside]

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Contact us: [https://www.lyfemarketing.com/digital-marketing-services/ppc-management-services/]

What is SEO? How does SEO work? Today we’re telling you everything you need to know about getting started with SEO. Watch now for information on basic SEO, how search engines work, and much more.

Subscribe: https://bit.ly/36gszTL

Unfortunately, when I talk about SEO to some of our clients, their confused responses make me feel like I’m speaking a foreign language… And a lot of people think that SEO is just too complicated.

But what if I told you that SEO wasn’t so complicated?

What if I told you that SEO is really simple, but it’s just the technical jargon that really intimidates people?

If you’re intrigued by this, buckle-up. Because today, we’re breaking SEO all the way down.

What Is SEO Video Outline:

Intro: (0:00)
SEO Case Study: (1:34)
What is SEO?: (2:46)
Why is SEO Important?: (5:27)
The Biggest SEO Objection: (9:00)
How to Get Started with SEO: (11:38)
Conclusion: (15:12)

Resources:

– Most Popular Uploads:
How to Increase Facebook Engagement in 2022:
https://www.youtube.com/watch?v=Bam_r…
Marketing for Small Business: Effective Marketing Strategies for 2022: https://www.youtube.com/watch?v=RX0Y2…
Facebook Marketing: A Complete Video Guide for 2022:
https://www.youtube.com/watch?v=14aml…
The Ultimate Guide To Facebook Marketplace in 2022 (w/ Tips):
https://www.youtube.com/watch?v=x5KlX…

– Blog: What is SEO? https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works

– Blog: What is an SEO Company? https://www.lyfemarketing.com/blog/what-is-seo-company/

– Service: Atlanta SEO Services: https://www.lyfemarketing.com/atlanta-seo-company/

– Pricing: Affordable SEO Pricing: https://www.lyfemarketing.com/seo-pricing/

Summary:

What is SEO?

SEO, which stands for Search Engine Optimization, is the process of optimizing your website to get organic, free traffic from the search engine results page.

Why is SEO Important?

SEO is so important because your customers rely on it to find business solutions, traffic from SEO is more likely to convert, and SEO can dramatically lower your customer acquisition costs over time.

What is the biggest obstacle to SEO?

Time. In order to succeed at SEO, you will need to adapt the right strategy, discipline, and patience. Then, over time, you can enjoy the compound effects of SEO traffic.

What are the Steps to implement SEO?

In short, you have to help Google understand you, then trust you. You can do this through on-page and off-page SEO.

// LYFE MARKETING

➡ SEO Services: https://www.lyfemarketing.com/atlanta-seo-company

➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/

➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website.

Keyword Research Pt 3: Understanding Ranking Difficulty – 1.4. SEO Course by Ahrefs

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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Website Authority Checker ► https://ahrefs.com/website-authority-checker

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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.

From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.

So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:

► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites

You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.

#rankingdifficulty #keywordresearch #seo

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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What is SEO and How Does it Work? (2019)

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In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

This video brought to you by MonsterInsights, take a look at their site here:
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For the discount, use our code: WPBVIP

Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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