Top 10 PPC News from July 26 to August 2, 2024 (AI translated to English)

Top 10 Pay Per Click news from July 26 to August 2, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: new generative AI features for video and images + PMax reporting, highlighting offers, targeting new high-spending customers in PMax, automatic import of supplemental feeds and rules in GMC Next;
#MetaAds: choosing which conversion data to feed is the real moment of truth, text extraction, adv+ targeting, multiple conversion options in lead campaigns, customer list update;
#Microsoft: Clarity with NLP;
#Reddit: new Lead Ads (via Zapier);
#PPC trends Q2 24.

News Link: https://www.adworldexperience.it/en/top-10-ppc-news-from-july-26-to-august-2-2024/

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If I missed something important, please comment (I’ll consider it next week)! Thaaanks.
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