How you format your email marketing is as important as the messaging within it. Our Guides will help you sort through what’s important for design of your email marketing campaigns.
In this video, we’ll share some general design guidelines when formatting your email marketing content, and how to create a professional looking email without the pro.
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How to Make an Opt-In Form for Your Email Marketing✅Read about it here ➜ http://bit.ly/35ZWi0BGoDaddy
⏰TIMESTAMPS⏰
00:37 – Where do I put an opt-in email form?
00:56 – Should I buy an email list?
01:18 – How do I get people to join my email list?
02:04 – How do I keep my email subscribers happy?
While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that.
If you’re like most people, you started a website and/or blog to share information and make money while at it. However, to be able to make money with your blog or website, you need to get visitors to your site, send them offers to buy stuff, or at least keep in touch with them even when they aren’t visiting your site.
As business owners, marketers and consumers have become more content aware. The focus shifted from quantity to quality, bringing with it a focus on growing your email list. With the right people who want to hear from you and want to learn about your new offers, sales and news, learning how to make an opt-in form for your email marketing can be just the trick. Starting an email list is the best way to stay top of mind, and drive traffic to your website or blog to show off all that glorious content you’re creating.
When your audience visits your competitor’s websites, they might be greeted with at least one free offer when asked to supply their email address. So making your offer absolutely, totally irresistible isn’t an option, it’s a requirement if you want your email opt-in to actually grow your email list.
However, no one likes to be added to a list without their permission. It’s the fastest way to tick off potential readers and to get your address sent over to spamville, not to mention it’s illegal. Luckily, creating an enticing opt-in isn’t as difficult as it seems. There are a few things you must know before creating your free opt-in offer to ensure that it grows your email list successfully.
Eye-catching subject lines – Most people’s inboxes are more crowded than Walmart on Black Friday. With all that competition for attention, your emails need to have subject lines that jump out and entice the viewer to click and view. There are “Subject Line Tester” websites that will measure how effective a subject line is and if it is likely to be marked as spam or headed for the junk folder. Do some market research to see what works best for your content.
Content that matters to your fans – If your subscribers stop caring about what you’re writing, you’ve lost them. For instance, if they signed up to receive content about dessert and you start sending them emails about chicken.
Subscriber exclusives – Let your subscribers know you think they’re special by giving them exclusive freebies like eBooks, webinars, audio seminars or reports. What better way to keep loyal fans happy than to give them things that the common website visitor can’t get?
Don’t email them every day! – Nothing is more annoying than getting too many emails from one person. If you fear you are sending too many or too few emails, conduct a survey with your subscribers to get their input. You can also give them opt-in options for frequency and content specifics.
Starting an email list might take a little time and effort, but it’s totally worth it if you’re serious about your business. When you start to gain loyal fans who really want to receive your emails because your content adds value to their lives, well, that’s an exciting thing indeed. Later, you can use all those emails to send truth bombs, knowledge nuggets and, once in a while, special offers that may make you some bank.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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Email Marketing Best Practices to Grow Your Business. Start here ➜ http://bit.ly/2Jhc2CqGoDaddy
Since you’re watching this video on email marketing, it’s probably safe to assume that you already see some value in email marketing for your business.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. In this video, Emma and Nealey work through a few points about email and why marketing and email go together well.
Let’s get started!
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00:37 – How to build a contact list
02:05 – How to create emails (demo)
05:37 – How to know if it’s working
06:02 – Check open rates
06:43 – Email marketing best practices
Email is a part of our lives. A very big part. And if you run a business, email marketing can play a vital role in your success. If you can follow those main steps, you are well on your way to effectively marketing your business using email.
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GoDaddy’s email marketing experts put together 8 effective email marketing strategy ideas that will increase audience engagement and make your business look awesome. Check them out – and get your campaign started with GoDaddy Email Marketing at https://www.godaddy.com/business/email-marketing?cvosrc=video.youtube_organic.us_how-to&cvo_creative=WuKWJMXcojMisc=ythowto
Email marketing is one of the best ways to keep your customers in loop on promotions, new products, coupons and all the other exciting news you want to share with them. But how do you get started?
GoDaddy’s email marketing experts put together some tips to
get your campaign off the ground.
Create an account with an email service provider. If you
register a domain with GoDaddy, you can have a personalized
email address that matches your website so your emails are
recognizable and look professional.
Import your Customer Email List. If you already have a list
of your customers’ email addresses in a CSV or Excel file,
that’s a great start. Importing your list will take just a
few clicks and will make it easy to manage all your contacts.
Keep Your Branding Consistent. Make sure your emails match
your web site branding and color scheme. Keeping that
familiar look helps promote your brand – and recipients are
more likely to click the links in your email.
Add a web form to your site. This is a signup form that will
allow your fans and customers to add their email address to
your mailing list. You can also request their name and where
they live. This extra info can help you personalize your mailings. Also, try adding an incentive for signing up, like a voucher
or ebook. Everyone loves a freebie!
Use an Autoresponder. Reach your new signups as quickly as possible, so they feel welcome and you stay fresh in their mind. An autoresponder is an awesome way to do this. It’s an automatic email that you can send to new signups and a hassle-free way to send that promised discount or ebook.
Stay in touch. Email your contacts regularly with useful content, exclusive deals, and new product announcements. This doesn’t only keep them updated but also helps keep you in mind for their next purchase.
Keep an eye on your stats. Monitoring your open, click, unsubscribe and spam rates will show you what your customers like – and dislike – so you can keep fine-tuning your email campaigns.
Email Marketing is a fantastic way to promote your business and stay in touch with your customers. Check out GoDaddy
Email Marketing today.
