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Check out my video about how to set up your Google Ads search campaign structure. I will show you how to structure your campaign, ad groups, keywords, ads, and landing pages. It is important to organize your campaigns and this video will give you a step-by-step process for creating an organized campaign that drives conversions for your business.
In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!
First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.
Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!
Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.
Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!
►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/
