PPC bid platform Wordstream released a report on the impact of coronavirus (covid-19) on PPC through Google Ads. It’s a really interesting report that puts the impact of the pandemic into perspective.
In this video we are going to take a close look at this data, also look at some of the anecdotal evidence I’ve seen and try to understand what we can expect from PPC in the coming weeks.
What is Wordstream?
PPC bid optimisation, keyword research and analytics platform for small and medium sized businesses. They have analysed 14 billion dollars worht of ad spend and have a ton of data they can aggregate and use to provide insight and trends in PPC
They have used this data before before with their info-graphic on CPC’s by industry, so we know they have enough datapoints to provide meaningful information, so what have they seen as a result of the coronavirus pandemic?
https://www.wordstream.com/blog/ws/2020/03/18/covid-19-google-ads-data
We’ll look at
1. Top level trends
2. Industry’s seeing improvement
3. Industries losing
In terms of specifically where this data comes from, Wordstream state
This report is based on a sample of 15,759 US-based WordStream client accounts in all verticals who were advertising on Google’s Search throughout 2020 thus far. Each industry includes at minimum 30 unique active clients. For indexing purposes, we’ve evaluated weekly account performance since February 24th against the prior six-week average.
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