News! ππ¨π¨π π₯π πππ©π¬ is soon available as πππ¦ππ§π πππ§ ππ§π―ππ§ππ¨π«π² π± This update was missed by many at the GML 2025.
Demand Gen campaigns can soon serve ads on Google Maps via Promoted Pins. One of the less discussed updates from GML 2025.
Hereβs why this matters for us performance marketers and retail advertisers:
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Promoted Pins are branded map markers that appear when users browse Google Maps. These pins can include:
β Business name, logo, hours, and contact info
β Direct links to websites or in-app directions
β Promotional offers or product highlights
Theyβre designed to increase store visits by capturing high-intent moments during location-based browsing.
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Until now, Promoted Pins were available to get via PMax campaigns. But with the latest Demand Gen update, you can:
β Create ads on YouTube, Discover, Gmail, Display and now Maps.
β Track both digital and physical conversions (in-store) in one campaign structure.
β Probably use visual creative with local intent targeting if Maps can be selected as Channel control too.
With Display and now Maps inventory Demand Gen is becoming closer to a PMax for mid funnel.