google ads tutorial 2023

Check out my free Google Ads course, where I show you how to set up different Google AdWords campaigns. You can get started with your first Google Ads campaign with ease by following my campaign. I will cover conversion tracking, billing, creating a Google AdWords account, setting up Google Ads search campaigns, performance max ads, discovery ads, display ads, youtube ads, remarketing ads, call-only ads, and more. You can learn everything you need to know about targeting, landing pages, and driving conversions with Google Ads.

Video Chapters:

0:01:20 Setting up a Google Ads account
0:02:45 Setting up your Google Ads billing
0:04:42 Setting up conversion tracking
0:20:37 Enable Google Ads Remarketing
0:31:04 Google Ads Search Campaign Tutorial
1:16:46 Google Ads Performance Max Tutorial
1:33:58 Google Discovery Ads Tutorial
1:52:10 Google Display Ads Tutorial
2:22:49 YouTube Advertising Tutorial
2:55:09 Google Ads Remarketing Tutorial
3:25:13 Google Ads Call Campaigns Tutorial

Video Description:

I will start by creating a brand new Google Ads account. I will show you how I use the full version of Google AdWords so we can skip campaign creation at the beginning. Once we have our account, we need to set up our billing method for how we will pay for our advertising campaigns. Next, you are ready to run a campaign, but you need to set up conversion tracking. If you don’t have conversion tracking set up properly, you won’t be able to optimize your campaigns easily.

Once we have conversion tracking all set up properly for our Key Performance Indicators, we are ready to create a Google Ads search campaign. I will show you exactly how I target keywords, do Google AdWords keyword research, create responsive search ads, create ad extensions, create ad groups, and more.

Then, I will set up a Google Ads performance max campaign, a Google Ads discovery campaign, a Google Ads display campaign, a YouTube Advertising campaign, a Google Ads Remarketing campaign, and a Google Ads Call campaign. No matter what goal you are trying to achieve, we have you covered here.

Relevant YouTube Advertising Tutorials:

Free YouTube Advertising Course: https://www.youtube.com/watch?v=UBLNIWLxLxo

YouTube Advertising Tutorial: YouTube Ads Tutorial 2023 – How to Create a Successful YouTube Advertising Campaign

YouTube Advertising Playlist: https://www.youtube.com/watch?v=ZWTDthMzA3w&list=PLCKZKQoSq6y5uMGqe0mKMeiHqzUe7m_RX

YouTube Advertising on Surfside PPC: https://surfsideppc.com/youtube-advertising/

About Google Ads:

Google Ads is an online advertising platform that allows businesses to create and run ads on Google’s search results pages, as well as on other websites and apps that are part of the Google Display Network. When you create a Google Ads campaign, you’ll choose your target audience, set your budget, and create ads that will appear to your chosen audience.

There are several different types of Google Ads campaigns that you can create, depending on your business goals and advertising needs. Here are some of the most common types of Google Ads campaigns:

Search campaigns: These campaigns display text ads on Google’s search results pages when someone searches for keywords related to your business. You’ll choose the keywords you want to target, and your ads will appear when people search for those keywords.

Display campaigns: These campaigns display image and video ads on websites and apps that are part of the Google Display Network. You’ll choose the types of websites and apps you want to target, and your ads will appear to people who are browsing those sites.

Video campaigns: These campaigns display video ads on YouTube and other websites and apps that are part of the Google Display Network. You’ll create video ads that will appear before or during YouTube videos, or on other sites where video ads are displayed.

Shopping campaigns: These campaigns display product listing ads on Google’s search results pages when someone searches for products that you sell. You’ll create a product feed that includes information about your products, and Google will use that feed to display your product ads.

App campaigns: These campaigns promote your mobile app on Google’s search results pages, YouTube, the Google Display Network, and other Google properties. You’ll create ads that encourage people to download your app, and Google will display those ads to people who are likely to be interested in your app.

Local campaigns: These campaigns promote your local business on Google’s search results pages, Google Maps, and other Google properties. You’ll create ads that encourage people to visit your business, and Google will display those ads to people who are located near your business.

Those are some of the main types of Google Ads campaigns you can create. Each campaign type has its own unique features and targeting options, so it’s important to choose the type of campaign that best fits your business goals and advertising needs.