What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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How to Choose the Right Keywords for SEO [2022]

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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/

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Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.

In this video we cover:

– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages

00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers

For more detail on how to choose the right keywords, check our quick guide:
https://exposureninja.com/training/guides/choose-right-keywords/

🔗 RESOURCES MENTIONED 🔗

Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com

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https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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How to Do Keyword Research for SEO Like a Pro (in 2022)

Free eBook: https://exposureninja.com/youtube/
Join our Telegram channel: https://t.me/exposureninja
Join our Facebook group: https://www.facebook.com/groups/exposureninjadojo/
Try Semrush for FREE: https://thankyouninjas.com/
Try SE Ranking for FREE: http://bestninjatool.com

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Today’s video shows you a keyword research process that you can use to find and rank for the most profitable keywords

Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.

⏲ Timestamps
00:00 — Intro
01:13 — Brain Dump
02:35 — Find keywords your site is ranking for
04:35 — Competitor research
05:52 — Keyword Data
09:21 — Use Your Judgement
10:45 — Filter Out Keywords
11:50 — Categorise as Informational or Commercial
13:20 — Add Associated Pages
15:23 — Track Your Keywords

🔗 Mentioned Links / Resources
🔵 Keyword Research Spreadsheet: https://bit.ly/3rZsZIt
🔵 Free SEMrush Trial: http://thankyouninjas.com

Enjoyed This Video? You’ll Love These Too

Step-by-Step SEO Competitor Analysis Tutorial

6 Copywriting Tips Every Marketer Should Know

How To Write Perfect* Page Titles and Meta Descriptions for SEO

How To Get To The Top of Google (Rank #1 in 2022)

How To Find Your Target Audience in 6 Questions

How To Create Landing Pages That Convert at 43%

How to Choose the Right Keywords for SEO

6 Tips to Increase Your eCommerce Sales

Best SEO Tools 2022 — Tested and Compared

How To Reach 100 Sales a Day on Your Website

Gymshark’s £150 Million Marketing Strategy Success

7 Essential B2B Marketing Strategies for 2022

How To Get Featured Snippets on Google

How to Easily Increase Online Sales for a Small Business

How To Write Website Copy That Converts (and ISN’T Boring)

10 Ways to Increase Your eCommerce Conversion Rate

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How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking

How To Increase Your Traffic

How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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Get in Touch

Have a question for our team?

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Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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#ExposureNinja #DigitalMarketing #SEO

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