how to go viral

The Future Of Social Media Is Here

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Work with me: https://skool.com/wavyworld
Use Sandcastles to grow 10x faster on social media: https://sandcastles.ai

In this video, I breakdown the most interesting trends (and opportunities) happening in the world of social media. There’s an AI revolution afoot

RESOURCES MENTIONED:

• Join my free community for business owners – https://skool.com/wavyworld
• Use Sandcastles to play social media on easy mode: https://sandcastles.ai

Video Time Stamps:
0:00 Intro
0:38 The AI Content Revolution
6:15 The Shift to Raw and Long(form)
13:58 The Emergence of The Super Duper Niche
19:36 Storytelling is Hot
22:16 In-House Brand Content Factories
24:56 Summary

————————-
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for entrepreneurs & business owners to improve at content. Currently at 38,000+ members, 65+ free trainings
• Content Department (https://content.game) – If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Try my short-form supertool free (research + ideas + hooks + scripts + formats) – https://sandcastles.ai
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) – https://lu.ma/sfa-hooks
• Hire my short-form video editors – https://forms.gle/TAYRJkV116Q5xois9
• Join my Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Join my YouTube Academy For Business Owners (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
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• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

You’re Not Ready for the Next Phase of Social Media

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai
Join my free community for business owners learning content (30K+ members, 65 free tutorials: https://skool.com/wavyworld

In this video, I walkthrough the 6 biggest social media trends that I see coming in the next few years. The first one was my prediction that we will get new social platforms in the next few years. I recorded this a couple days before Sora 2 came out. Whaddaya know

RESOURCES MENTIONED:

1. Sandcastles (social media supertool): https://sandcastles.ai
2. Sandcastles Tutorials/Demos: https://help.sandcastles.ai/
3. Cult-Brand Video: https://www.youtube.com/watch?v=auPtvaoibgk
4. Brand Social Team Video: https://www.youtube.com/watch?v=Vcqgw5zWtDQ
5. WavyWorld (free content community for business owners): https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:39 Trend #1: New Social Platforms
6:49 Trend #2: Creator Moats
9:54 Trend #3: Sticky Personal Brands
12:51 Trend #4: Quality vs Quantity
21:01 Trend #5: Test Is Best
23:57 Trend #6: Content R&D Teams
25:40 Summary

————————-
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for entrepreneurs & business owners to improve at content. Currently at 33,000+ members, 65+ free trainings
• Content Department (https://content.game) – If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) – https://sandcastles.ai
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) – https://lu.ma/sfa-hooks
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

Social Media Is About to Change Forever (and nobody even realises)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI scriptwriting assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown 8 social media and content trends coming over the next few years and the tactical opportunities with each that business owners can use to take advantage.

RESOURCES MENTIONED:

1. Content Department Newsletter – https://content.game
2. WavyWorld (free content community for business owners) – https://skool.com/wavyworld
3. JT Barnett (hire a Creator-In-Residence for your brand) – https://forms.gle/M7YxQjW5URhQYSzUA
4. Sandcastles – https://sandcastles.ai
5. Sandcastles Affiliate Program Waitlist – https://forms.gle/qEuAwBzMjX2Yg4Hr7

Video Time Stamps:
0:00 Intro
0:37 Shift 1: Social Brand Strategy (From Art Exhibits to TV Networks)
8:21 Shift 2: AI Influencers
11:44 Shift 3: The Great Divergence
14:12 Shift 4: Creator-In-Residence
16:01 Shift 5: Long-form Content Formats
18:37 Shift 6: Future of Devices
20:49 Shift 7: Future of Product Development
22:57 Shift 8: Worldbuilding
22:49 Tactical Strategy 1: Launch For Coverage
26:51 Tactical Strategy 2: Affiliate Bootcamp
28:04 Summary

————————-
BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for creators & entrepreneurs to get better at content together. Currently at 24,000 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool – https://sandcastles.ai
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

Social Media Isn’t Hard. It’s Misunderstood.

by

Register for my short-form hooks workshop (limited spots available): https://lu.ma/sfa-hooks
Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI scriptwriting tool (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown 5 uncommon learnings about social media that held me back from growth and monetization. Knowing these will help you start crushing more.

RESOURCES MENTIONED:

• WavyWorld (free content community) – https://skool.com/wavyworld
• My AI scriptwriting tool (try free) – https://sandcastles.ai
• Hire my Video Editors – https://forms.gle/TAYRJkV116Q5xois9

Video Time Stamps:
0:00 Intro
0:41 Uncommon Learning 1: Social media is not social
6:42 Uncommon Learning 2: Virality is a trap
10:27 Uncommon Learning 3: Fish where the fish are
12:29 Uncommon Learning 4: Islands vs Ecosystems
16:02 Uncommon Learning 5: Value doesn’t accrue at the media layer
18:43 Summary

————————-
BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool – https://sandcastles.ai
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

How to Blow Up on Social Media (even if you don’t have time)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI short-form assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the full process for growing on social media even if you don’t have time. I walkthrough the full short-form video workflow to share helpful tips, tools, and team members that can help you build a content operation that scales.

WavyWorld: My free short-form community for creators & entrepreneurs. 15K creators & entrepreneurs learning how to level up their videos. Here’s a free invite link: https://skool.com/wavyworld

Short Form Academy: My premium academy designed to help serious business owners build content machines that converts attention into dollars. Invite-only waitlist: https://shortform.academy

RESOURCES MENTIONED:

Short-Form Video Tools:
1. Idea Mining: VIP Waitlist – https://forms.gle/JEmJUx94jxC3J4DT8
2. Idea Research: https://app.sandcastles.ai
3. Scriptwriting: https://app.sandcastles.ai
4. Recording: 4 Studio Gear Lists – https://www.content.game/c/gearlists
4. Recording: Heygen – https://heygen.com
5. Editing: Best Editing Tools – https://www.content.game/c/editingtools

Short-Form Video Roles (Team):
1. Content Researcher – https://forms.gle/9WLyjQFakPKYwJ2h7
2. In-House Creator – https://forms.gle/aegvWsykk9iHSDAv8
3. Editor – https://forms.gle/oYo2Jofrt4E4p5wY6

Video Time Stamps:
0:00 Intro
0:44 Approach for growing on social media
1:48 Short-form video core workflow
2:57 Short-form video base layer
7:52 Short-form video tools layer
17:59 Short-form video team layer
23:36 Prioritization for scaling

Other Helpful Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

3. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

How to ACTUALLY Grow on Social Media in 2025 (Evidence-Based)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI storytelling assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the evidence-based 3 step framework for actually growing on social media.

As always, I tried to dissect this into the simplest component parts and explain tactics and theory for how to execute against each.

I’m telling you, the bar is so low. If you can just focus on serving a single audience with consistently valuable videos, you can change your life in 12 months.

WavyWorld (My free short-form community for creators & entrepreneurs): If you’re interested in learning how to level up your own videos, I made a free community with videos like this one. Here’s a free invite link: https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
1:17 Step 1a: Why videos?
3:18 Step 1b: What is a “valuable” video?
4:37 Step 1c: Where do valuable ideas come from?
5:46 Step 1d: What is a “single audience avatar?”
7:54 Step 1e: What is the “Triangle of Consistency?”
10:49 Step 2a: What is The Fan Funnel?
13:44 Step 2b: What are 5 ways to turn strangers into superfans?
17:36 Step 3: How to activate the algorithm to help you?
20:18 Bonus: What are the 3 reasons why you’ll fail?

Other Top Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

3. I’m building an invite-only academy to help business owners build a content machine that converts attention into dollars. Sign-up here: https://shortform.academy

4. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

Social Media Is Now On ‘Easy Mode’ (Anyone Can Blow Up in 2025)

by

Get my free blueprint for making viral videos (700K+ followers, 1B+ views): https://viralityblueprint.com

In this video, I break down the 5 biggest trends that beginners are using to grow faster than ever on social media. We have truly entered an “easy mode” era…it has never been easier to grow as a beginner (if you know what you’re doing).

If you’re interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here’s a free invite link: https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:38 Retention editing is dead
2:47 High value content is winning
6:14 Niche positioning can now win huge
9:10 High volume and on-target consistency is rewarded more now
11:00 The modern creator stack
13:01 Summary Recap

Top Content Resources:

1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (https://content.game)

2. I’m building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It’s currently waitlist only. Anyone on this waitlist will receive our launch pricing: https://sandcastles.ai

3. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

4. I’m building a premium academy to help business owners build a content machine that generates viral shorts at will and converts that attention into sales & leads. Super limited availability. Sign-up here: https://shortform.academy

———-
Follow me (700K+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

The NEW Way to Win On Social Media in 2025

by

Get my free blueprint for making viral videos (700K+ followers, 1B+ views): https://viralityblueprint.com

In this video, I walkthrough the 6 biggest social media trends/shifts that will create massive opportunities in the coming years.

If you want to better understand where the puck is going and how to take advantage, watch this video.

Video Time Stamps:
0:00 Intro
0:39 Variety shows to TV networks
5:15 The future of online business (Traffic, Funnel, Product)
7:28 Big influencers are in trouble
10:09 Private communities
12:22 The age of AI content
17:13 Embedded affiliate programs

Top Content Resources:
1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (https://content.game)

2. If you’re interested in learning how to level up your own short-form content, I made a free community with video lessons like this one. Here’s a free invite link: https://skool.com/wavyworld

3. I’m building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It’s currently waitlist only. Anyone on this waitlist will receive our launch pricing: https://sandcastles.ai

4. If you make videos and you want to hire an editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

5. I’m building a premium academy to help creators make $10K/month from short-form. Super limited availability: https://shortform.academy

———-
Follow me (700K+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

Florida Mom Of 3 Moved To Texas For Social Media Fame, Now Homeless.

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