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I just launched to page 1 on more than 4,000 keywords with my new product on Amazon FBA. This product had 0 sales history, 0 reviews, and in just 9 days I was able to get a best seller badge and outrank my competition. I show you the exact same strategy I used to better help you launch new products.
In this video I go over the three main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
3. Competitor Targeting
Automatic Campaigns: This one is super easy. I set up 4 different campaigns to target: Close Match, Loose Match, Substitutes, and Complements
Manual Campaigns: This one takes Helium 10 and takes advantage of the keywords that your competitors are converting on. I like to make 3 separate ad groups and take the top 5 keywords I think will convert based on my competitors. I take those campaigns and run an: exact, phrase, and broad match with the same 5 keywords
Competitor Campaigns: This is where I run Amazon PPC to be at the top of my competitor listing pages
It sounds super simple but I go into detail in this video regarding my BEST amazon PPC strategy when I launch
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