A/B Testing – What You Should Test | Email Marketing Course (60/63)

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When doing A/B testing in your email marketing, which elements can you test, and which elements should you test according to your goal?

When running an A/B test, it’s important to know which elements you should test in order to results that can confirm or reject your hypotheses. In this video, we will dive into the elements themselves and give you some guidelines on which elements to test when optimizing for open rate, click rate, or conversion rate.

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Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!

The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!

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