What’s New In Social Media Marketing Right Now? July 2024

Here’s what’s new in social media marketing right now, from Threads releasing their API to TikTok creating an Instagram rival called Whee.
Today’s episode is sponsored by Metricool. Download the full study on the Metricool blog from the link in the description and make sure to register for a FREE Metricool account today. Use Code LATASHA to try any Premium plan free for 30 days. https://metricool.com/social-media-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-social-media-study-ad-read_2024&utm_term=q2

0:00 – Instagram Close Friends update
1:51 – Automated creative variations for reels
3:14 – Political content limitations on Instagram
5:30 – Threads enters the fediverse
7:28 – Disappearing Threads updates
9:11 – Media tab on Threads
9:20 – Threads launches API
11:05 – 2024 Social Media Study by Metricool (ad)
12:12 – TikTok launches Instagram rival Whee
15:18 – TikTok officially challenges ban
16:27 – X removes likes tab
18:18 – X makes live streaming a premium feature
19:47 – Pinterest introduces social sharing
21:19 – YouTube testing chat topic sorting to live streams
22:29 – Snapchat rolls out new safety features
24:52 – NY Governor signs Safe for Kids Act
26:39 – Surgeon General’s warning label for social media?

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The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox

The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you’ll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial

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» podcast: the freelance friday podcast
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You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

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The Truth About Instagram SEO | How to Boost Your Visibility on IG

Today, you’ll learn all there is to know about Instagram SEO! IG is changing and there’s more and more focus on search engine optimization so you have to put your own Instagram SEO strategy in place. With these Instagram SEO tips, you’ll know exactly how to do it and you’re going to improve your ranking with the Instagram algorithm. I’m answering such questions as do hashtags still work on Instagram and how to grow on Instagram 2022 because (spoiler alert!) improving your SEO can help you get more eyes on your content!

🤗 SUBSCRIBE FOR NEW VIDEOS EVERY WEEK: https://natalia.link/SUBSCRIBE ⬅️

👇 WATCH THESE NEXT
New Instagram Hashtag Strategy 2022 | Are hashtags still relevant?! https://youtu.be/D2UJu7SxnTI
How to Create the PERFECT Instagram Bio | Get More Followers in 5 EASY STEPS https://youtu.be/cFij5N4CZ1Q

📋 MENTIONED IN THE VIDEO:
Adam Mosseri’s video where he talks about SEO and using hashtags: https://www.instagram.com/p/Ch5EvInKT6E/
Creators post about showing up in search: https://www.instagram.com/p/CTQVzOMPklp
Creators post about how they rank search results: https://www.instagram.com/p/CUI23DFvw2N/
Semrush Keyword Research Tool: https://www.semrush.com/features/keyword-research-toolkit/
Answer the Public: https://answerthepublic.com/

⏳ TIMESTAMPS:
00:00 – Intro
00:54 – What is Instagram SEO
02:22 – What are Keywords
04:49 – How to Find Keywords for Instagram
07:28 – Instagram Bio Tips
09:22 – Instagram Captions
11:31 – Should You Still Use Hashtags on Instagram?
13:02 – Alt Text

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🐦 Twitter: https://www.twitter.com/kalinskanatalia

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WHO I AM: I’m Natalia, a content marketing strategist living in Edinburgh, Scotland. I create videos around marketing, productivity and optimization of your content creation process.

GET IN TOUCH: I’d love to hear from you, if you feel like chatting! DM me on Instagram – that’s the quickest way to get a response from me. If you want to go more in depth and have a bigger question, feel free to email me at hello@nataliakalinska.com. Can’t wait to connect with you! 🥰

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Thank you!

#instagramseo #instagramgrowth #instagramtips

SEO Agency Philadelphia
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