internet ads

The Importance of PPC in an AI Search World

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SGE: The Future of Google Search ➡️ https://www.youtube.com/watch?v=mKQz5BlhTo8

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With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox.

But how can you compete when everyone can make ads using AI?

We’re here to explain how you can create the best online ads, with or without AI.

🔗 Mentioned Links / Resources
AdClarity ➡️ exposure.ninja/wtf
How To Find Your Target Audience in 6 Questions ➡️ https://www.youtube.com/watch?v=t0meZUDSJv4

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Who We Are
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO

Quickly Discover the Best PPC Ad Copy for Your Website

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Writing ad copy for an AdWords campaign can be tedious and expensive. How do you know what ads people click on? What are their titles, and how do you adjust them for seasonal trends?

In this video you’ll learn how to use SpyFu to find & emulate top ranking PPC ad copy for keywords in your industry. We’ll go over the things that you should look for and be inspired by to help build your ads, so you don’t have to deal with the painful trial and error period on your own.

Previous video about finding strong PPC keywords in your niche: https://youtu.be/Fj-suWr25Cw

Subscribe: https://www.youtube.com/user/SpyFuTeam?sub_confirmation=1

Step 1:
Enter in your competitor into the main search box in SpyFu – https://www.spyfu.com/

Step 2:
Go to the Ad History section of PPC Research – https://www.spyfu.com/ppc/ad-history

Step 3:
Scroll through the different ads represented by the colored boxes. Observe what titles and base ad copy they’re using and how they relate (or don’t relate) to the corresponding keyword.

Note: You can even use the filtering in the keyword list if you already had some keywords in mind, and just wanted to find the best ads surrounding them.

Step 4:
Take a look at how they change their copy over time. Try and identify if the changes in copy were because of seasonal trends – if not, it’s quite possible that they changed the ad because it wasn’t returning the clicks they wanted.

Step 5:
Possibly check out additional competitors, compare and contrast techniques and figure out what works best for your site!

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