john lincoln

Should You Run PPC Ads on Keywords You Rank Organically For? Google Reveals Why You Should

by

Should you invest in paid media campaigns for keywords you already rank for organically? In this video, we break down a Google study showing that 89% of traffic from search ads can’t be replaced by organic clicks alone. Learn why running PPC ads alongside organic rankings is crucial for maximizing search visibility, protecting your brand, controlling messaging, and complementing your SEO efforts.

(0:00) – Introduction: Should You Run PPC on Keywords You Rank For?
Addressing the common question about using PPC for keywords that already rank well organically.

(0:08) – Google Study: 89% of Ad Traffic Isn’t Replaced by Organic
Highlighting the key study from Google showing that 89% of search ad traffic can’t be captured by organic clicks alone.

(0:29) – Why Paid Ads Are Still Important
Explaining the major reasons to run paid ads: maximizing search real estate, protecting your brand, and controlling ad messaging.

(0:48) – Conclusion: Paid Media Complements Organic Rankings
Concluding with how paid ads enhance your overall search strategy, complementing organic performance.

►Subscribe: https://bit.ly/2AuX8o5
Learn more about the services we offer: https://ignitevisibility.com/
Discover more on our blog: https://ignitevisibility.com/blog/
Ignite Visibility is a premier digital marketing company based in San Diego, CA. Have questions or want to work with us? Reach out: opportunity@ignitevisibility.com

#digitalmarketing #internetmarketing #GoogleAds #PPC #PaidMedia #SEOvsPPC #OrganicRanking #DigitalMarketing #SearchAds
#GoogleSearch #BrandProtection #SEOTips #PaidSearch #OnlineAdvertising
#GoogleAdStrategy #MarketingTips #PPCvsSEO

2 Of the Biggest Mistakes You’re Making with Your Email Marketing

by

Do you have a strategy to collect emails to build your email list? If not, you need one. If you do, are you making these common mistakes?

In this video, John Lincoln, Ignite Visibility marketing expert will highlight two of the biggest mistakes email marketers are making that ultimately limits conversions.

2 of the Biggest Mistakes in Email Marketing:
1. Not focusing on a paid media driven list building strategy: create an amazing asset to download, and you can gain first-party data

2. Invest in an Updated Landing Page: by looking at the conversion rate for the landing page you’re driving emails to within Google Analytics, you can understand if your landing page needs an update

►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing #emailmarketing

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using)

by

SEO can be tricky to master. And over the years, it’s evolved and transformed. This means that over time, people say things that are not always true. In this video, SEO expert John Lincoln will debunk 6 SEO myths and give you some helpful tips along the way.

Debunking 6 SEO Myths (SEO Strategies You SHOULD Be Using)
1. Press releases don’t help your rankings
2. You can refresh a webpage too many times
3. A 10,000-word article ranks better than a 3,000-word article
4. Google reads content under JavaScript
5. You can build a website that ranks well in lightweight frameworks
6. Paid traffic does not help your SEO

►Subscribe: https://bit.ly/2AuX8o5
Learn more on our blog: https://ignitevisibility.com/
Ignite Visibility is a premier Internet marketing company based in San Diego, CA.

#digitalmarketing #internetmarketing #seo #searchengineoptimization