What is #SMM, #PPC, #SEM, and how can you choose between those career paths? When considering Pay Per Click (PPC) as a career, the next step is picking social, search, or programmatic. Digital marketing is a growing industry with opportunities in technical ad buying and social media strategy.
Table of Contents
↳ 00:00 Intro
↳ 01:35 SMM: Social Media Management
↳ 02:33 SMM: Social Media Marketing
↳ 04:21 Organic vs. Paid Media
↳ 04:41 PPC: Pay Per Click
↳ 05:30 Display & Programmatic Buying
↳ 06:07: Flirty and fun black screen
↳ 06:08 SEM & SMM Overlap
↳ 08:02 Search or Social Marketing first?
↳ 10:57 Marketability of Search/Social Engine Marketing
↳ 13:30 Moving out of the platforms
↳ 14:50 Book Recommendations
↳ 16:47 Path Recommendation
↳ 18:55 Most important part of the episode
SubPrime Attention Crisis by Tim Hwang: https://us.macmillan.com/books/9780374538651/subprimeattentioncrisis
Socialnomics by Eric Qualman: https://socialnomics.net/
Paid Attention by Faris Yakov: https://www.amazon.com/Paid-Attention-Innovative-Advertising-Digital-dp-1398602523/dp/1398602523/ref=dp_ob_title_bk
What’s more important, smm or ppc? What’s better? That’s really up to your skill set. We’ll talk about social media marketing, marketing agencies, social media management, search marketing, and everything in between.