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Keyword Research Projects: How to do Keyword Research for SEO
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How to Choose the Right Keywords for SEO [2022]
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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/
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Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.
In this video we cover:
– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages
00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers
For more detail on how to choose the right keywords, check our quick guide:
https://exposureninja.com/training/guides/choose-right-keywords/
🔗 RESOURCES MENTIONED 🔗
Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com
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📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
How To Increase Your Traffic
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https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
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How to Do Keyword Research for SEO Like a Pro (in 2022)
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====================
Today’s video shows you a keyword research process that you can use to find and rank for the most profitable keywords
Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.
⏲ Timestamps
00:00 — Intro
01:13 — Brain Dump
02:35 — Find keywords your site is ranking for
04:35 — Competitor research
05:52 — Keyword Data
09:21 — Use Your Judgement
10:45 — Filter Out Keywords
11:50 — Categorise as Informational or Commercial
13:20 — Add Associated Pages
15:23 — Track Your Keywords
🔗 Mentioned Links / Resources
🔵 Keyword Research Spreadsheet: https://bit.ly/3rZsZIt
🔵 Free SEMrush Trial: http://thankyouninjas.com
Enjoyed This Video? You’ll Love These Too
Step-by-Step SEO Competitor Analysis Tutorial
6 Copywriting Tips Every Marketer Should Know
How To Write Perfect* Page Titles and Meta Descriptions for SEO
How To Get To The Top of Google (Rank #1 in 2022)
How To Find Your Target Audience in 6 Questions
How To Create Landing Pages That Convert at 43%
How to Choose the Right Keywords for SEO
6 Tips to Increase Your eCommerce Sales
Best SEO Tools 2022 — Tested and Compared
How To Reach 100 Sales a Day on Your Website
Gymshark’s £150 Million Marketing Strategy Success
7 Essential B2B Marketing Strategies for 2022
How To Get Featured Snippets on Google
How to Easily Increase Online Sales for a Small Business
How To Write Website Copy That Converts (and ISN’T Boring)
10 Ways to Increase Your eCommerce Conversion Rate
====================
How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
How To Increase Your Traffic
How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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NOT Every Keyword is Worth Pursuing in SEO (Here’s Why)
Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.
You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.
Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.
So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.
If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.
Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.
Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.
Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.
With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.
And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.
The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.
You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.
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Keyword Research Tutorial For Google Ads Campaigns and PPC Advertising Campaigns
Check out our Keyword Research Tutorial for Google Ads campaigns, where we show exactly how to find keywords that you can target with your PPC Advertising campaigns through Google Ads and Bing Ads. We will be using the Google Keyword Planner for this tutorial. I have been getting a lot of requests for how I find keywords to target and the methods and strategies I use for keyword research. I use the Google Keyword Research Tool, which is also referred to as the Google Keyword Planner. It is a completely free keyword research tool, and this keyword research tutorial is completely free as well!
Surfside PPC Article: https://surfsideppc.com/google-ads-keyword-research/
We cover PPC Advertising keyword research in this video. All of our Pay-Per-Click Advertising keyword research tips are going to be slightly different than the strategies we use for Search Engine Optimization (SEO). If you’re wondering how to do keyword research in 2020, you have come to the right video. Our keyword research methodology is very simple and it will give you some effective best practices, tips, and tricks to find profitable keywords that you can target with Google Ads and Bing Ads when customers search keywords related to your business.
You can find our Google Keyword Planner Tutorial and some Keyword Planner feature updates below. There is a lot to learn about this complex keyword research tool, so watching other videos, even on other YouTube channels can be helpful.
Google Keyword Planner Tutorial 2019: https://www.youtube.com/watch?v=cUdeh-jljYg
6 New Google Keyword Planner Features: https://www.youtube.com/watch?v=azLlT0S1sAM
We start by opening our Google Ads account, going to the campaign overview screen, clicking on tools in the top right corner, and clicking on Keyword Planner under Planning in the tools menu. From there, you want to search the most relevant keyword or keywords related to your business. Google will sort the top keywords by relevance, top average monthly searches, and you can see some bidding ideas as well for how much other advertisers are bidding on the same keywords.
From there, you can start building your plan, which will eventually become a campaign. You can take each keyword and add it to new ad groups as you build your plan, and I prefer to target the exact match version of the keyword. You can go back later and target the modified broad match version of the keyword as well.
JB Marketing Videos Link: https://www.jbmarketingvideos.com/2020/07/google-ads-keyword-research-2020.html