In this google ads tutorial for beginners you’ll learn step-by-step how to run ads on google. This is a COMPLETE A-Z Google Ads Course designed to maximise your conversions while paying as little as possible for your clicks!
A lot of the tactics I share here in this video I’ve learned from taking Charlie Brandt’s eCom course. I’m am not affiliated with him but I highly recommend his youtube channel and course:
Charlie Brandt’s Channel ▶ https://www.youtube.com/c/CharlieBrandt-ecom
0:00 Why you NEED this video!
1:44 How Google Ads Work
8:07 Set Up Account
9:35 Account Structure
11:14 Campaign Settings
19:52 Bidding, Ad Rank & Quality Score (important!)
28:55 Ad Extensions (Increase CTR!)
33:39 Ad Groups (best strategy)
35:33 Keyword Match Types
40:15 Ad Design
46:00 Negative Keywords (save money!)
50:31 Keyword Planner
52:57 Ad Optimization
You’re not only going to learn the basics of how to use google ads but I’ll also show you a winning strategy to maximise your quality score so you get the best place in google search results and still pay less then the competition. Creating google ads that are as relevant as possible to the keywords you are targeting is the best strategy to earn money from google ads / google adwords.
In this google ads tutorial you’ll also learn how your google account is structured so that you can keep all your campaigns perfectly organized.
You’re going to learn exactly how bidding works on google ads and I’m going to show you a bidding strategy that I use to maximize profits on winning keywords and cut losses on non-profitable keywords.
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The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!
Want to learn how to run ad campaigns on Google Search, different websites, and YouTube? In this complete Google Ads Tutorial or Course, we have covered everything in detail and practically.
• What is Google Ads or Google AdWords?
Google Ads, formerly Google AdWords, is a platform that allows you to advertise your business on Google’s search results pages, websites, apps, YouTube, and other platforms. You can select to show your ads to the targeted audience on the basis of keywords, locations, demographics, and more factors.
• Google Ads Course for Beginners (Full Tutorial)
This is one of the effortless ways to generate leads, find customers, and grow your business. Whether you are a student, professional, someone seeking a job, or a business owner looking to learn Google Ads free, then this Google Ads Course 2022 is for you.
In this Google Ads Tutorial, you will learn about different types of ads, structure, ad groups, keyword research, bidding strategy, search ads, dynamic ads, display ads, video ads, conversions, audience targeting, remarketing, and much more.
Throughout this 8+ hours of free Google Ads Course, you will master the skills of running ad campaigns effectively while optimizing your budget. It will also help you to find a career in digital marketing and PPC.
TimeStamp :
Introduction to Google Ads – 00:00:00
How Google Ads Auction Works – 00:18:15
What is Quality Score in Google Ads – 00:33:03
Different Types of Ads in Google Ads – 00:43:08
Structure of Google Ads Campaign – 00:51:12
Keyword Match Types in Google Ads – 01:00:09
Negative keywords in Google Ads – 01:09:10
Understanding Dashboard in Google Ads – 01:16:49
Campaign Goals in Google Ads – 01:24:32
Create Search Ads Step-by-Step – 01:31:11
Location Targeting in Google Ads – 01:44:52
Language Targeting Settings in Google Ads – 01:51:53
Ad delivery methods in Google Ads – 01:56:42
Bidding Strategies in Google Ads – 02:03:55
Conversions, Ad Scheduling & Rotation – 02:11:10
Ad extensions in Google Ads – 02:17:52
Campaign URL Options in Google ads – 02:29:49
Understanding Ad Groups in Google ads – 02:38:58
Concept of GCLID in Google ads – 02:45:53
Audience Targeting in Google ads – 02:48:49
Understanding Daily Budget in Google ads – 03:00:23
Creating Search Ads – Practical – 03:09:55
Understanding Campaign Statuses in Google ads – 03:19:22
Introduction to Google Display Ads & Campaigns – 03:24:12
Creating smart display campaign in Google Ads – 03:29:58
Creating standard display campaign in Google Ads – 03:35:59
Creating gmail display campaign in Google Ads – 03:48:13
vCPM & CPM Bidding in Google Ads – 03:55:42
How vCPM & CPC Bidding Competes in Google Ads – 04:02:37
Frequency Capping in Google Ads – 04:08:24
Narrow Targeting in Google Ads – 04:13:49
Targeting Expansion in Google Ads – 04:20:15
Video Campaign Goals & Subtypes – 04:22:49
Creating Video Ad Sequence – 04:34:14
Inventory Types in Video Ads – 04:44:46
Create Custom Video Ads – 04:54:50
Create App Install Ads – 05:03:51
HTML 5 Assets in Google Ads – 05:09:59
Ad approval process in Google Ads – 05:15:22
Concept of shared budget in Google Ads – 05:19:30
Automated Rules in Google Ads – 05:24:49
What are Scripts in Google Ads – 05:30:26
Ad preview & diagnosis tool in Google Ads – 05:37:32
How to use Ad Variation in Google Ads – 05:43:54
Copy and paste Campaign, Adgroups & Ads – 05:50:37
If functions in Google Search Ads – 05:56:04
How to Set Countdown in Ad Text – 06:01:18
Creating custom column in Google Ads – 06:06:20
Keyword Insertion in Google Ads – 06:11:04
Change History in Google Ads – 06:17:27
Conversion Tracking in Google Ads – 06:22:59
Problem of Selecting budget & CPC in Google Ads – 06:36:27
How to create Smart Campaign in Google Ads – 06:45:27
Auction Insights in Google Ads – 06:57:12
Mistakes to Avoid in Google Ads – 07:05:08
Perfect Keyword Research in Google Ads – 07:14:08
Bid Simulator in Google Ads – 07:33:04
Remarketing Audience in Google Ads – 07:39:00
How to Get Certification of Google Ads – 07:45:16
Acquisition & Conversion in Google Ads – 07:56:28
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