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Learn the award-winning strategy that resulted in a 146% increase in leads for a local law firm.
⏲ Timestamps
00:00 — Intro
01:57 — Keyword Planning
06:35 — Content Planning
11:19 — Technical SEO
11:47 — Links and Digital PR
🔗 Mentioned Links / Resources
Content Marketing Game Plan ➡️ https://www.youtube.com/watch?v=X_lcgqBwjLE
Patino Law ➡️ https://www.patinolawoffice.com/
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Five underrated SEO lessons. I’ve been doing SEO for a very long time. I started when I was 15, I’m 37, that’s 22 years to be exact. And I know there are a lot of stats and data out there about SEO and what works and what doesn’t, but in today’s video, I’m not going to bore you with all that. Instead, I want to share my personal experiences, and I want to tell you what I’ve learned over the years and what you can take from it to do better. Most of these lessons aren’t common and you probably haven’t heard of them before.
Lesson number one, updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some.
We found that if you build less links but you update your content more frequently, you do way better when it comes to a SEO perspective. And when I mean updating, I’m not talking about word or two or image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re a established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links.
Lesson number two, shortcuts just aren’t worth it. See, the sites that rank at the top in the long run are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would’ve done what’s best for users, which would’ve been what’s best for my career.
Lesson three, it’s easier for brands to rank. One of the things that’s taught me is brand queries go a long way in Google’s eyes and in their algo. The more people searching for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, your rankings also go up.
Once I learned that, I focused more on building a brand. It takes well over five years to build a brand, so you need to be patient, but it helps a lot with SEO.
Lesson four, the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe.
The reason why is you have to adapt it for the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic.
Lesson five, don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best.
I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive you traffic, brand awareness, leads, and even sales. So I don’t not focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified.
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SEO for beginners. The easiest way to build links. Links are the hardest factor to manipulate when it comes to SEO, and without them it’s almost impossible to rank at the top of Google. But before I teach you the easiest way to build links, let me break down how they work.
With SEO, there are two main factors: your on-page SEO and then your off-page SEO. Your off-page SEO is essentially links. It’s other websites linking to you. The more websites that link to yours, the more, quote, unquote, votes your site is getting, which helps you rank higher.
Now, not all links are equal. Links from sites like New York Times or BBC are considered to be more authoritative and powerful than links from a random site that’s just starting out. And links from well-known sites, like the ones I mentioned, are tougher to get, hence they help you more with SEO. So how do you get those links? Well, there are three ways.
One, create infographics. People love visual images that help explain what you’re trying to convey. For example, here’s an infographic that breaks down how fast a cheetah runs. How cool is that? It’s animated. It moves. It’s kind of like a GIF. That’s a great way to represent information. People love linking to stuff like that. They tend to easily generate links because people love visual content that helps explain the message. And you can find a lot of these people who can help you create these infographics that are, quote, unquote, animated and very visual on site like Dribbble. And you can find a lot of designers to help you create them at very affordable prices.
Two, release free tools. Did you know that I bought a tool called AnswerThePublic. And before that, I bought a tool called Ubersuggest. Ubersuggest has roughly 25,446 unique backlinks. AnswerThePublic has roughly 24,390 unique backlinks. That’s a lot of links. When you release a free tool, over time, people just naturally link to it. You don’t got to do outreach. You don’t got to hit a lot of people up. Literally, a lot of people just naturally link to it. Why? Because it’s free.
Now, if you release something for free that everyone else has already released for free, harder to generate links. But if you release something for free that people are usually used to pay for, really easy to generate links, you don’t really have to do much other than release it on your site and just be patient. And if you can’t afford to build a unique tool, use CodeCanyon sites to find a tool that’s good and put it on your own website.
Three, releasing tools or infographics or content isn’t good enough. You have to beg for links. Not like ask. I’m talking about literally beg. In the Ubersuggest app, I want you to go to the Backlinks Opportunity report. You can find it in the sidebar by clicking on Backlinks and then Backlinks Opportunity. In this report, put in your URL and then put in two or three competitors. Ideally, three. It will show you all the people who link to your competitors, but not to you.
Just think of it this way. If someone links a handful of your competitors, but they don’t link to you, it means that they don’t really favor one competitor or another because they’re linking to a lot of players in your space. So you want to hit them up.
See what pages they’re linking to your competitor sites first, and you want to hit them up and say, alright, here’s similar pages on my website, and here’s why they’re different, and here’s why mine are better, and here’s why you should link to me.
Email each of those sites, ask them to link to your webpage, explain again why you’re providing more value than the competitors, and it’ll cause you to get more links. And if your webpage isn’t better than your competitors, go and adjust it, make it better than theirs, and then send off the emails.
Don’t send off the emails if your pages aren’t as good. And if you actually don’t have any similar pages to your competitors that people are linking to, go and create them. But again, make sure it’s better than the competitors. And if you can’t find the email address of the site owners, use tools like Hunter.io which will give you their email address for free.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
Wondering whether your SEO link building strategies still work in 2022? Find out the 5 techniques that will help you land HUNDREDS of high quality DR90+ backlinks in any niche.
►► This video is sponsored by Ahrefs: https://ahrefs.com/aws
Timestamps:
00:00 Introduction
01:47 Guest Posting
03:27 HARO
06:07 Link Insertion
07:26 Broken Link Building
08:54 Unlinked Brand Mention
LINKS & RESOURCES
The Affiliate Lab: https://affiliatelab.im/
Authority Builders: https://authority.builders/
Hunter: https://diggitymarketing.com/go/hunter
Guest Posting on Steroids: https://youtu.be/URGL6jyC1sQ
Guest Posting Mistakes: https://youtu.be/apGbYJ_8LSM
WPX: https://diggitymarketing.com/go/wpx
WPX Competition: https://youtu.be/ExEpkIvYG4I
Backlinko: https://backlinko.com/
Brian Dean Interview: https://youtu.be/Dn6oyrgeBIk
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In this video, learn How to do Article Submission in SEO | Article Submission Kya Hai? | SEO Tutorials. Find all the videos of the SEO Full Course in this playlist: https://www.youtube.com/playlist?list=PLjVLYmrlmjGdNxIBIdaDEHtI4gAxaYoq1
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WsCube Tech is a leading Web, Mobile App & Digital Marketing company, and institute in India.
We help businesses of all sizes to build their online presence, grow their business, and reach new heights.
👉For Digital Marketing services (Brand Building, SEO, SMO, PPC, SEM, Content Writing), Web Development and App Development solutions, visit our website: https://www.wscubetech.com/
👉Want to learn new skills and improve existing ones with in-depth and practical sessions? Enroll in our advanced online courses now and make yourself job-ready: https://courses.wscubetech.com/s/store
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In this video, learn Link Building – How to do Infographic Submission in SEO | SEO Tutorial. Find all the videos of the SEO Course in this playlist: https://www.youtube.com/watch?v=bLUkIgY8MTE&list=PLjVLYmrlmjGdNxIBIdaDEHtI4gAxaYoq1
👉 Pinterest Full Course: https://www.youtube.com/playlist?list=PLjVLYmrlmjGcjjw3HUG9wP4c2FV30pYjA
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WsCube Tech is a leading Web, Mobile App & Digital Marketing company, and institute in India.
We help businesses of all sizes to build their online presence, grow their business, and reach new heights.
👉For Digital Marketing services (Brand Building, SEO, SMO, PPC, SEM, Content Writing), Web Development and App Development solutions, visit our website: https://www.wscubetech.com/
👉Want to learn new skills and improve existing ones with in-depth and practical sessions? Enroll in our advanced online courses now and make yourself job-ready: https://courses.wscubetech.com/s/store
All the courses are job-oriented, up-to-date with the latest algorithms and modules, fully practical, and provide you hands-on projects.
👉 Want to learn and acquire skills in English? Visit WsCube Tech English channel: https://bit.ly/2M3oYOs
📞 For more info about the courses, call us: +91-7878985501, +91-9269698122
Connect with WsCube Tech on social media for the latest offers, promos, job vacancies, and much more:
In this video, learn How to do Image Submission in SEO? | Image Submission Sites (High DA, PA). Find all the videos of the SEO Full Course in this playlist: https://www.youtube.com/playlist?list=PLjVLYmrlmjGdNxIBIdaDEHtI4gAxaYoq1
💎 Get Access to Premium Videos and Live Streams: https://www.youtube.com/channel/UC0T6MVd3wQDB5ICAe45OxaQ/join
WsCube Tech is a leading Web, Mobile App & Digital Marketing company, and institute in India.
We help businesses of all sizes to build their online presence, grow their business, and reach new heights.
👉For Digital Marketing services (Brand Building, SEO, SMO, PPC, SEM, Content Writing), Web Development and App Development solutions, visit our website: https://www.wscubetech.com/
👉Want to learn new skills and improve existing ones with in-depth and practical sessions? Enroll in our advanced online courses now and make yourself job-ready: https://courses.wscubetech.com/s/store
All the courses are job-oriented, up-to-date with the latest algorithms and modules, fully practical, and provide you hands-on projects.
👉 Want to learn and acquire skills in English? Visit WsCube Tech English channel: https://bit.ly/2M3oYOs
📞 For more info about the courses, call us: +91-7878985501, +91-9269698122
Connect with WsCube Tech on social media for the latest offers, promos, job vacancies, and much more:
0:00 White Hat SEO
1:25 What is white hat SEO?
2:54 What are the types of SEO white hat?
3:54 What is whitehat backlinks?
4:54 What is an example of white hat optimization?
5:14 What is whitehat strategy?
6:14 White Hat SEO: How to Rank Without Breaking the Rules
7:14 2022’s Top White Hat SEO Techniques
RESOURCES & LINKS:
____________________________________________
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____________________________________________
White hat SEO is the body of approved search engine optimization tactics designed to increase a website’s position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.
Here are some of the top White Hat SEO tactics you can use to “play by the rules” to boost your website’s presence:
Quality content.
Content-relevant keywords.
Keyword-rich page titles and metadata.
Lean code/well-structured markup language.
Authoritative inbound links.
Simple website navigation.
Fast page loading times.
White hat backlinks are backlinks earned within the guidelines of Google. Conversely, black hat link building is spammy or attempts to game the system, which goes against Google webmaster guidelines.
Examples of white hat SEO include: Offering quality content and services. Fast site loading times and mobile-friendliness. Using descriptive, keyword-rich meta tags.
A white hat strategy includes using well-labeled images with thoughtful alt text, while black hat uses more dated SEO practices, like keyword stuffing and invisible text. White hat SEO uses keyword research organically on a page.
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