long tail keywords

Q4 Amazon PPC Strategies | SSP #617

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💰 Get Helium 10 to launch and grow your e-commerce business here: https://www.helium10.com/evangelists/

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

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An SEO Tip That Just Works (Especially If You Are a Beginner)

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An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.

RESOURCES & LINKS:
____________________________________________
Quora: https://quora.com/
AnswerThePublic: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious on. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.

So how do you find these question based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space and hit Search. You’ll then get a list of all the questions that are popular within your space.

Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.

First, make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.

Second, you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.

So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be Olympian? And my answer would be very detailed. From what it’s like to train, how long it takes to be Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the amount of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.

Third, you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, most topics there are more pieces of content than searchers.

For example, there are 165 searches a month for their term dog food in the United States, yet there are 2.6 billion results. You think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determine what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.

Fourth, promote your content. You don’t have to spend add money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.

Fifth, you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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#SEO #NeilPatel #DigitalMarketing

How to Choose the Right Keywords for SEO [2022]

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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/

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Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.

In this video we cover:

– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages

00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers

For more detail on how to choose the right keywords, check our quick guide:
https://exposureninja.com/training/guides/choose-right-keywords/

🔗 RESOURCES MENTIONED 🔗

Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com

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📺 How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking

How To Increase Your Traffic

How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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#ExposureNinja #SEO #OrganicTraffic

How to Do Keyword Research for SEO Like a Pro (in 2022)

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Free eBook: https://exposureninja.com/youtube/
Join our Telegram channel: https://t.me/exposureninja
Join our Facebook group: https://www.facebook.com/groups/exposureninjadojo/
Try Semrush for FREE: https://thankyouninjas.com/
Try SE Ranking for FREE: http://bestninjatool.com

====================
Today’s video shows you a keyword research process that you can use to find and rank for the most profitable keywords

Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time.

⏲ Timestamps
00:00 — Intro
01:13 — Brain Dump
02:35 — Find keywords your site is ranking for
04:35 — Competitor research
05:52 — Keyword Data
09:21 — Use Your Judgement
10:45 — Filter Out Keywords
11:50 — Categorise as Informational or Commercial
13:20 — Add Associated Pages
15:23 — Track Your Keywords

🔗 Mentioned Links / Resources
🔵 Keyword Research Spreadsheet: https://bit.ly/3rZsZIt
🔵 Free SEMrush Trial: http://thankyouninjas.com

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Step-by-Step SEO Competitor Analysis Tutorial

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How To Write Perfect* Page Titles and Meta Descriptions for SEO

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How To Find Your Target Audience in 6 Questions

How To Create Landing Pages That Convert at 43%

How to Choose the Right Keywords for SEO

6 Tips to Increase Your eCommerce Sales

Best SEO Tools 2022 — Tested and Compared

How To Reach 100 Sales a Day on Your Website

Gymshark’s £150 Million Marketing Strategy Success

7 Essential B2B Marketing Strategies for 2022

How To Get Featured Snippets on Google

How to Easily Increase Online Sales for a Small Business

How To Write Website Copy That Converts (and ISN’T Boring)

10 Ways to Increase Your eCommerce Conversion Rate

====================

How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking

How To Increase Your Traffic

How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

====================

Listen To Our Podcast

Spotify 👉 https://bit.ly/ENpodcastSpotify
iTunes 👉 https://bit.ly/ENPodcastItunes

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====================

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Need more traffic? Need more leads and sales? Struggling to get more traffic?

Request a review and we’ll show you how to increase them all.

Free Website, SEO, and Marketing Review

====================

Get in Touch

Have a question for our team?

Email us at office@exposureninja.com

====================

Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

====================

#ExposureNinja #DigitalMarketing #SEO

NOT Every Keyword is Worth Pursuing in SEO (Here’s Why)

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Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.

You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.

Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.

So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.

If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.

Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.

Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.

Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.

With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.

And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.

The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.

You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing