6 MYTHS about email marketing for artists

Sick and tired of the social media hustle? There’s a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: https://www.louisestigell.com/products/p/calm-marketing-guide

I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: https://www.louisestigell.com/subscribe

TIME STAMPS

00:00 – Intro
01:49 – Myth #1: “I don’t have followers, so who’s going to find my email list?”
03:57 – Myth #2: “Email is dead/No one reads newsletters.”
05:23 – Myth #3: “You need a BIG email list, or you won’t make sales.”
06:22 – Myth #4: “You need to be a great writer/write really amazing emails.”
07:07 – Myth #5: “You need to be a pushy, salesy sleazebag.”
09:08 – Myth #6: “Email marketing is too expensive.”
12:19 – Conclusion

ABOUT

Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multi-passionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I’ve learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.

LEARN WITH ME

Pencil Sketching for Beginner Artists – A simple, stress-free roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil-sketching-for-beginner-artists

Portrait Drawing for Beginners –
Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrait-drawing-for-beginners

Watercolor For Absolute Beginners – Learn the basics of watercolor in a playful, relaxing, and non-intimidating way: https://www.louisestigell.com/watercolor-for-the-absolute-beginner

Watercolor Birds – Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/watercolor-birds

SHOP MY ART

Fine art prints: https://www.louisestigell.com/shop/fine-art-prints
Canvas prints: https://www.louisestigell.com/shop/canvas-prints
Originals: https://www.louisestigell.com/portfolio

MUSIC

All music is from Epidemic Sound.

Email marketing for artists! How to start and build an email list (MailChimp tutorial)

The most effective form of marketing and communication tool for creative entrepreneurs is not Instagram or TikTok or YouTube. It’s good old fashioned email: Building a mailing list of people who want to stay in touch with you, and then communicating with (and selling to) them regularly. In this video, I’ll walk you through why email is a superior marketing/communication tool for artists, and how to use it effectively. I’ll touch upon everything from creating an email strategy and creating a welcome gift for your subscribers, to practically setting up your list in MailChimp and start sending emails.

Want to be my email friend? Get weekly letters from me with stories, inspiration & resources to support you on your creative journey: https://louisestigell.substack.com/

MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: https://blog.hubspot.com/marketing/email-marketing-stats

RELATED VIDEOS
Why I’m quitting Instagram (Yes, even as an artist): https://youtu.be/3j6LyKwtZ7I
How to market yourself as an artist (WITHOUT Instagram): https://youtu.be/osv_Tmm3o80
A tour of my website & shop (+ tips for designing your own): https://youtu.be/jQuCxx6J8iE

TIME STAMPS

00:00 – Intro
01:14 – Why artists and creatives should have an email list
02:21 – Bad vs. good email marketing
03:59 – Who email marketing is (not) for
05:16 – How to create an email strategy
07:38 – How to set up your list in MailChimp
12:16 – How to create opt-in forms/sign-up boxes for your email list on your website
15:08 – How to create a landing page for your email list
18:08 – How to create a welcome letter for new subscribers
20:01 – How to create an email template
23:20 – Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 – How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 – How to get people to sign up to your email list

ABOUT

Hi, I’m Louise: an artist/illustrator from Sweden. 🖐 Subscribe to my channel if you like animal and bird art, drawing tips, watercolor demos and tutorials, art experiments, and personal chats about creativity and the artist’s life. New video every week!

FOLLOW ME

Website: https://www.louisestigell.com
Newsletter: https://louisestigell.substack.com/
Instagram: https://www.instagram.com/louisestigell/
Pinterest: https://www.pinterest.com/louisestigell/

LEARN

I teach classes on sketching and watercolor on Skillshare:
Portrait Drawing for Beginners: https://skl.sh/3IdYZ1a
Pencil Sketching for Beginner Artists: https://skl.sh/3qTQK4C
Watercolor Bird Portraits: https://skl.sh/3Dys2dT

MUSIC

All music is from Epidemic Sound.