The most effective form of marketing and communication tool for creative entrepreneurs is not Instagram or TikTok or YouTube. It’s good old fashioned email: Building a mailing list of people who want to stay in touch with you, and then communicating with (and selling to) them regularly. In this video, I’ll walk you through why email is a superior marketing/communication tool for artists, and how to use it effectively. I’ll touch upon everything from creating an email strategy and creating a welcome gift for your subscribers, to practically setting up your list in MailChimp and start sending emails.
Want to be my email friend? Get weekly letters from me with stories, inspiration & resources to support you on your creative journey: https://louisestigell.substack.com/
MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: https://blog.hubspot.com/marketing/email-marketing-stats
RELATED VIDEOS
Why I’m quitting Instagram (Yes, even as an artist): https://youtu.be/3j6LyKwtZ7I
How to market yourself as an artist (WITHOUT Instagram): https://youtu.be/osv_Tmm3o80
A tour of my website & shop (+ tips for designing your own): https://youtu.be/jQuCxx6J8iE
TIME STAMPS
00:00 – Intro
01:14 – Why artists and creatives should have an email list
02:21 – Bad vs. good email marketing
03:59 – Who email marketing is (not) for
05:16 – How to create an email strategy
07:38 – How to set up your list in MailChimp
12:16 – How to create opt-in forms/sign-up boxes for your email list on your website
15:08 – How to create a landing page for your email list
18:08 – How to create a welcome letter for new subscribers
20:01 – How to create an email template
23:20 – Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 – How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 – How to get people to sign up to your email list
ABOUT
Hi, I’m Louise: an artist/illustrator from Sweden. 🖐 Subscribe to my channel if you like animal and bird art, drawing tips, watercolor demos and tutorials, art experiments, and personal chats about creativity and the artist’s life. New video every week!
FOLLOW ME
Website: https://www.louisestigell.com
Newsletter: https://louisestigell.substack.com/
Instagram: https://www.instagram.com/louisestigell/
Pinterest: https://www.pinterest.com/louisestigell/
LEARN
I teach classes on sketching and watercolor on Skillshare:
Portrait Drawing for Beginners: https://skl.sh/3IdYZ1a
Pencil Sketching for Beginner Artists: https://skl.sh/3qTQK4C
Watercolor Bird Portraits: https://skl.sh/3Dys2dT
MUSIC
All music is from Epidemic Sound.
