How To Get More Sales on Shopify with Email Marketing

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I’ll show you how to grow your Shopify store with an email marketing funnel. If you have no idea about email marketing, stick around, we are going to take it step-by-step. This is actually how I got my very first sale on Shopify! To learn more, click the title above to go to the full video.

The goal here is to help you boost your sales with new customers, and also to grow your returning customer base so that existing customers also come back to buy more.

We’re basically going to be using these emails as a very direct way to communicate with our customers.

We can use it to share special offers, discounts, to announce product launches, or even just to present our existing catalog.

We’re also going to use it to send recovery emails, so called post-purchase emails to cross-sell and upsell products.

And the tool I’m going to show you makes everything super easy and intuitive.

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9:13 Customer Service Impact
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How To Set Up EMAIL Marketing for Shopify (Tutorial for Beginners) – Got My First Sale Doing This!

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Welcome! In this video, I’m going to show you how to set up a proper email marketing funnel to grow your Shopify store. If you have no idea about email marketing, stick around, we are going to take it step-by-step. First, I’ll break down the basics of email marketing—what it is and what you can do with it—then I’ll guide you through the entire process step-by-step. This is actually how I got my very first sale on Shopify, so stick around! These funnels are powerful.

This video includes:

Step-by-step email marketing tutorial for beginners
Email marketing for Shopify stores
Email automation for beginners
How to drive more traffic to your online store with email marketing
How to get more returning customers
How to collect emails
How to create a pop-up sign-up form

TIMESTAMPS

00:00 – INTRO

00:17 – Best deal for Shopify

00:30 – Video overview

00:54 – Getting more customers

01:04 – What you can do with email marketing

01:57 – My favorite email marketing platform: Omnisend

02:25 – What can we do with Omnisend?

02:48 – Getting started with Omnisend

03:03 – Installing the app

03:22 – Branding customization

03:51 – Recommended steps in Omnisend dashboard

03:56 – First step: Collect subscribers

04:42 – Customizing pop-up template

05:00 – Collecting first names

05:23 – Adding image to the pop-up

05:48 – Gamified pop-up: Wheel of fortune

06:12 – Setting up discounts in the wheel of fortune

06:48 – Changing pop-up title

07:11 – Automation options

08:07 – Timing options: When pop-up will appear

09:42 – Targeting settings: Who will see the pop-up

10:05 – Visibility: Devices pop-up will appear on

10:15 – Frequency: limiting how often the pop-up can appear

10:31 – A/B testing different pop-up versions

10:43 – Phone number pop-up

11:16 – Customizing thank you message

11:38 – Second step: Create welcome workflow

12:06 – Editing first workflow

13:17 – Customizing the email

14:30 – Third step: Launch abandoned cart workflow

15:23 – Abandoned Checkout & Cart workflows

15:55 – Editing Abandoned Checkout workflow

16:59 – Fourth step: Drive traffic to your store with an email

17:13 – Choosing campaign type

17:25 – Creating email campaign

17:50 – Choosing a template for the campaign

18:03 – Customizing email template

18:21 – Ready email preview

18:29 – Selecting email recipients: ‘All subscribers’ or ‘segments’

18:34 – Creating a segment

18:50 – Choosing from pre-built segments

19:38 – Adding reviews to the store

19:53 – Omnisend free plan overview

20:12 – Omnisend paid plans

21:28 – Shopify’s best deal

21:40 – OUTRO