Marketing Cloud

AI & Email Marketing 101: How to Increase Efficiency & Performance | Salesforce Explained

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What’s up with AI and Email Marketing? Simply put, AI takes the manual work out of email marketing. Whether it’s pulling insights for your next email campaign or actually creating that campaign, AI will help you save time by taking manual tasks off your plate, optimize performance by giving you predictions and recommendations, and personalize messages at scale, so you can create impactful emails that resonate with your customers. Interested in building strong relationships with your customers using messages powered by AI? Check out: https://sforce.co/3xh60xw

How to Increase Revenue Using Generative AI: https://youtu.be/gyntqFsmsTM

How to Build an Email Marketing Strategy: https://youtu.be/NyFzxa3BCK0

#Salesforce #AI #Data #CRM

Chapters
0:00 Intro
0:20 What is Generative AI?
0:51 What is Predictive AI?
1:12 Why should you use Generative AI in email marketing?
1:50 How Generative AI is Transforming Email Marketing
3:25 Human in the Loop approach to generative AI
3:45 How you can combine AI and email marketing
4:19 Einstein and Marketing Cloud
4:44 Einstein generative AI email demo
7:12 Recap

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About Salesforce: Salesforce is the customer company, helping businesses of every size and industry put the customer at the center since 1999. Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform. Guided by core values and driven by a global community of Trailblazers transforming careers, companies and communities, Salesforce is more than a business — it’s a platform for change. Learn more at www.salesforce.com.

How to Build an Email Marketing Strategy + How Marketing Cloud Can Help | Salesforce Explained Ep. 8

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This episode of Salesforce Explained is all about EMAIL MARKETING. We’ll break down what email marketing is, why it’s important for building relationships, and how you can succeed in emailing your customers and prospects. And here’s a pro tip to get us started: When you need an email marketing solution, Salesforce’s own Marketing Cloud has you covered!

Want to continue your learning? Check out best practices for how email marketing can benefit your business: https://www.salesforce.com/resources/articles/email-marketing-guide/

#Salesforce

Salesforce Explained is a weekly series that answers Salesforce’s most searched for questions. Subscribe and turn on your notifications for new episodes!

00:00 – Intro
00:53 – What is email marketing?
02:15 – Email newsletters
03:01 – Promotional emails
03:30 – Relational emails
04:03 – Transactional emails
04:44 – Email marketing 101
05:19 – Email marketing segmentation
06:03 – Email marketing personalization
06:47 – Email marketing automation
07:20 – Email marketing deliverability
08:05 – Tip #1 – Lean Into Personalization
08:53 – Tip #2 – Get Interactive
09:32 – Tip #3 – Choose an Email Platform That’s Right for You

Watch more and learn more on Salesforce+: https://www.salesforce.com/plus

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Learn more about Salesforce:
Website: https://www.salesforce.com
Facebook: https://www.facebook.com/salesforce
Twitter: https://www.twitter.com/salesforce
Instagram: https://www.instagram.com/salesforce
LinkedIn: https://www.linkedin.com/company/sale…

About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.