Welcome to a new podcast season that we are starting with email marketing trends. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
Top 5 Email Marketing Trends to Watch in 2025 / Get a free email marketing audit of your emails here: https://flowium.co/3ZBmRF6
After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing in the new season of the Email Einstein marketing podcast by Flowium.
In this video, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
All mentioned resources are here: https://flowium.com/podcasts/top-email-marketing-trends/
Timestamps:
0:00 – Intro
1:23 – Podcast news
2:33 – We are waiting for your feedback
3:14 – New things Andriy and Vira learned last year
6:55 – New things Andriy and Vira tried last year
10:11 – Something Andriy and Vira loved
13:09 – What Andriy and Vira are excited about
15:01 – NYC Meetup Highlights: AI Trends
15:31 – Trend 1 – AI Summary
20:11 – Trend 2 – Interactive Emails and Gamification
24:29 – Trend 3 – AI-Powered Optimization
32:24 – Trend 4 – Optimization for Dark Mode
34:30 – Trend 5 – Email Accessibility
38:47 – Summary
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We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will talk you though key insights, surprises and best practices you can take away from the 2024 Email Marketing Benchmarks report.
Grab our FREE email marketing checklist with 100+ must-have items to keep your campaigns compliant and boost deliverability
𝗚𝗲𝘁 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 https://bit.ly/4cXvOhu
𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁
At GetResponse, we believe emails should be relationship builders, not distractions. That’s why we’re here to help you design impactful campaigns backed by data-driven insights.
As an email marketing software provider, we have tons of data at our fingertips. And that’s exactly what powers our Email Marketing Benchmarks report.
Inside, you’ll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.
𝗥𝗘𝗔𝗗 𝗧𝗛𝗘 𝗥𝗘𝗣𝗢𝗥𝗧 𝗛𝗘𝗥𝗘 https://bit.ly/3Tms16A
𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year. Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement. Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement. Seasonal engagement: Higher email volumes during Q4 see increased engagement rates. Long-term strategy: Trust and relevance in content are more effective than quick-win tactics. Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.
Videos to continue growing
Explore our GetResponse plans: https://bit.ly/PlansGetResponse Level-up your GetResponse skills with our workshops: https://bit.ly/WebinarsGetResponse Earn your GetResponse certifications: https://bit.ly/CertificatesGetResponse Enjoyed this video? Hit the “Like” button to see more in your feed. Subscribe so you never miss our new videos: https://bit.ly/GetResponseSubscribe
Skip to the part that interests you
00:00 Preview
00:20 Intro
00:37 About 2024 Email Marketing Benchmarks report
00:56 Was there anything surprising about the report?
02:10 The respondents of the study
03:05 Top level trends (for specific Countries)
04:02 How many newsletters should I be sending per week?
05:01 What’s the best time to send emails?
06:16 What’s the ideal lengths of subject line?
07:42 Emojis in subject lines – good or bad?
09:03 Best practices for content of the email
11:50 One, the most important takeaway from the whole report
12:37 Outro
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About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.
More GetResponse
LinkedIn: https://www.linkedin.com/company/getresponse/
Instagram: https://www.instagram.com/getresponse/
TikTok: https://www.tiktok.com/@getresponseofficial
Facebook: https://www.facebook.com/GetResponse/
Join Tim and Jess as they’re joined by special guest, Abigail Daunton-Johns, Exposure Ninja’s Head of Content and Email Marketing, to discuss how you can create a high-ROI email marketing strategy for 2024.
Listen to this instead: https://exposureninja.com/podcast/extra-041/
Request a FREE video review of your website and marketing: https://exposureninja.com/ryt/review/
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Who We Are
Exposure Ninja is a relentlessly high-performance and AI-integrated digital marketing agency offering search engine optimisation (SEO), content marketing, digital PR, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
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Recorded by: Tim Cameron-Kitchen
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen and Jess Percival