marketing strategies

Email Marketing Secrets – The Surprising Truth To What’s Working NOW

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Discover The Top Email Marketing Secrets Tips and Tricks For What’s Working Right NOW **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️ https://www.youtube.com/playlist?list=PLxb4RhBMfU_FDfzNl1x0d-rrOA5cNEN2P

When it comes to email marketing we’ve all heard the headlines…

“Email is king!”
“Email is dead!”
“Email, the most addicting drug on the planet”
“How to handle inbox overwhelm”

And on, and on they go.

In the blue corner you have “Expert #1” claiming social media is the way of the future and email is obsolete and ineffective.

And in the red corner you have “Guru #2” stating that email is the ONLY channel you need to use.

And that it has been, and will continue to be the most effective form of digital marketing available.

So who’s right? Well… the edge in this argument goes to Guru #2 😉

Which is why in this episode we’re talking all about email marketing, and why it’s more important than ever.

So, let’s get to it.

#emailmarketing #digitalmarketing #marketing

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4 Email Campaigns to Boost Conversions | Marketing Mastery with Justin Rondeau

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This week, Justin Rondeau, General Manager for DigitalMarketer, goes over 4 email campaigns that ANY company can add to their email promotions that can boost opens, clicks, and sales.

RELEVANT LINKS:

Get access to DigitalMarketer Lab FREE (no strings attached) until the end of March:

Lab Open Access

Learn more about email subject lines HERE:

Uplevel your marketing skills with free trainings, resources, and content every week: https://www.digitalmarketer.com/insider/

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Here are the 4 email campaigns any company can add to their promotions that will boost email opens, clicks and sales.

Email Campaign #1: The Goodwill Campaign

By using bling and direct subject lines, and filling your email with benefit, content, and most importantly, VALUE, you are going to get better results. Just make sure that what you are offering in this email campaign is free (or ideally ungated).

Email Campaign #2: News Jacker Campaign

The news jacker campaign helps you make your product or service new and relevant by relating it to what is going on in the news.

This is a great campaign to run midway through a promotion to re engage prospects who don’t see the relevance yet.

Email Campaign #3: Gain, Logic, Fear Campaign

This is one of the most effective campaigns you can run to your list. If you want to make the cash register ring, you want to run this email campaign.

First you focus on the benefits. Then you emphasize the logical reasons why they should take the offer. And finally, you bring in the fear, usually the scarcity element.

Email Campaign #4: Need Help Campaign

This is a great campaign for selling higher-ticket items like coaching or done-for-you services. By offering help to a specific segment of your audience (ones with a specific problem in the right stage of the Customer Journey), you are able to offer help when it is most needed.

ABOUT THE HOST

Justin Rondeau is the General Manager at DigitalMarketer and has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing.

He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers & product creators, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.

Forrest Gump Teaches Email Marketing (Spoof!)

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Check out my FREE 4-part email training, where I share the proven strategies I used to grow my ecom business to $25M in yearly revenue:

https://landing.smartmarketer.com/pages/sem-2-0-eg-opt-in-page-alt
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Whether you run a Shopify business, an Amazon business or a shrimpin’ boat business…

📨 Email is still the #1 channel for increasing profit on your ecommerce store.

And you don’t have to be the world’s smartest marketer to see big results.

👉 You can copy some of my best email strategies for free right now in this new 4-part training:

“LEVERAGING EMAIL FOR SALES & PROFIT”
https://landing.smartmarketer.com/pages/sem-2-0-eg-opt-in-page-alt

In this free 4-part training, I share the proven strategies I used to grow my ecommerce business to $25 million in yearly revenue, including:

✔️ Why email is the secret to a bigger payday
✔️ The most effective tactics for generating leads
✔️ How to communicate with your subscribers based on their behavior
✔️ How to run a big “sale event,” including ads and landing pages
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START WITH VIDEO 1:

“The Secret Power of Email (and How it Boosts Your Brand’s Valuation)”

👉 Click here to get started: https://landing.smartmarketer.com/pages/sem-eg-video-1

13 Great Email Marketing Designs & Ideas | Marketing 360

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Let’s Grow Your Email Marketing: https://www.marketing360.com/email-marketing-automation/?ref=yt-desc-tywiItt0J68

Email marketing is a great way to increase your revenue per customer and drive more sales at a very low cost. Problem is, sometimes it’s hard to come up with ideas on how to best use email! So in this video we break down 13 different email designs and the goals behind them.

**Email designs in this video designed by Marketing 360 using the Marketing 360 platform

Let’s start by looking at some eCommerce examples…
1 – Newsletter sign up confirmation or abandoned cart follow up email with coupon code (https://m360.us/06fbe)
2 – Customer upsell email design (https://m360.us/0d9d)
3 – Current customer subscription sign up email design (https://m360.us/997ee)
4 – Customer loyalty reward email design 1 (Thank You Gift) (https://m360.us/8efb)
5 – Customer loyalty reward email design 2 (Special Deal) (https://m360.us/e60a)

Let’s look at some local business examples…
6 – Free trial sign up thank you email design (https://m360.us/9d57)
7 – Free trial follow up email design (https://m360.us/e6a79)
8 – Service business process email design (what you can expect from them) (https://m360.us/fbe3)
9 – Special event or food truck email design (https://m360.us/39d8)

Great for any business…
10 – Website form auto response email design (with coupon or offer) (https://m360.us/d7bd4)
11 – “Donate with purchase” email design (https://m360.us/524e)
12 – Review / feedback request email design 1 (https://m360.us/e054)
13 – Review / feedback request email design 1 (https://m360.us/ea85)

If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

#emailMarketing #smallBusinessEmailMarketing #marketingStrategy #marketing360
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