When to Bulk Up or Cut Down Your PPC Campaigns with Mina Elias, Ep #146

Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.

From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…

For full show notes, visit https://maximizingecommerce.com/146

Connect with Mina

Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
Mina on Instagram https://www.instagram.com/theminaelias/

Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)

Connect with Kevin

Facebook Group https://www.facebook.com/groups/maximizingecommerce
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LinkedIn https://www.linkedin.com/in/kevin-sanderson-a868b959/

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