Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don’t want to start from scratch and build out an email wireframe with custom coding from the ground up. Email marketing templates provide a general framework to start from, while still allowing for vast personalization of color, photos, text sizing, branding, and fonts–often times via simple drag and drop features within an email builder.
Example
There are many email marketing templates that serve a variety of different marketing purposes, such as newsletters, deals, surveys, events, and announcements. Campaign Monitor has a gallery of pre-designed, mobile-optimized email marketing templates that can be customized to fit company branding.
Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions. Such analytics helps email marketers to draw valuable insights and optimize and strategize email campaigns for better performance.
What Are Marketing Analytics Tools? Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Marketing analysts can track a multitude of metrics such as ROAS, ROMI, CPL, CPC, deal with attribution modeling, and aggregate marketing data from different channels.
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According to the recent data, that’s how much ROI is generated by Email Marketing Campaigns, which are proudly ranked first among marketing channels.
Therefore, if you’re not leveraging email marketing as an insurance broker, you’re missing out on an incredible opportunity of attracting, warming up, and converting your prospects into clients.
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How brokers can leverage email marketing
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4 PROVEN EMAIL MARKETING TEMPLATES | Email marketing is NOT dead. Here are four of the most profitable email marketing templates you should be using as a copywriter.
While other marketing channels are indeed on the rise, email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility, and convert more leads on a consistent basis.
As a copywriter, your job is to write email messages that matter to your subscriber, and ultimately compel them to take action. So, be sure to hit the subscribe button for more copywriting tutorials and tips coming your way every single week.
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Resources:
Article by Dean Jackson on the 9 Word Email: https://medium.com/@thatdeanjackson/an-amazing-9-word-email-that-revives-dead-leads-d1a1e97e5eea
Podcast with Dean Jackson on his 9 Word Email: https://ilovemarketing.com/an-amazing-9-word-email-that-revives-dead-leads-with-dean-jackson-at-joe-polishs-genius-network/
Matt Furey’s Website: https://knockoutmarketing.com/products/
Matt’s Blog: https://www.mattfurey.com/uncensored/
Frank Kern’s Website: https://frankkern.com/
Review of the 4 Day Cash Machine campaign: https://profitcopilot.com/the-4-day-cash-machine-by-frank-kern.html
Andrea Chaperon’s Auto Responder Madness Course: https://tinylittlebusinesses.com/products/autoresponder-madness/
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Hey, everyone, it’s Neil Patel, and I’m here for another Q and A Thursday, I’m here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he’s not even convinced that he should use email marketing with his agency.
0:30 First off, anytime a business operates, they need email. Yes, there’s Slack, there’s Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales.
1:00 For that reason, emails aren’t going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that’s not directly what you answered, but the second part, which I’ll get to is, do they still work, yes, because people still read emails.
1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they’re getting into and you’ll find that that increases your open rates because the people who click that tick box want your emails.
2:15 The second thing that most people don’t tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that’s usually the threshold, once you hit 100,000 you’re going to notice that your email open rates just start tanking and it’s because people don’t clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don’t think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails.
2:45 The whole purpose of cleaning the emails are for the people who aren’t opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you’ll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it’s a really high priority, for if they’re going to put the email in the inbox and if you’re only sending emails to majority of the people open it and you start having 20-30% open rates, you’ll notice that your emails go into the inbox versus the Promotion tabs.
4:00 Don’t use email templates, use text-based emails and add in links. You also don’t wanna add more than three links to your site; I try only to do one. If you add in too many, you’re going to notice that you also won’t see amazing deliverability.
4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don’t do whitelist services. But if you follow these tips, you’ll be good to go. And you’ll get in the inbox.
4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you’re producing, if you dupe people they’re going to get upset, I’m giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it’s not that hard to get in the inbox.
5:50 Scrub your list, don’t put too many links, don’t add images and videos, and only send to people who want them.
6:00 If you like the content we’re giving, leave a comment, ask a question, we may answer it in next week’s Q and A Thursday video, or I’ll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
