optimize ppc campaigns

How To Optimize An Amazon PPC Campaign

April 21, 2023 by Admin

Here’s how to optimize your Amazon PPC campaign to effectively reduce your Advertising Cost of Sales (ACoS) and increase your Return On Ad Spend (ROAS). In this video, I review 2 main ways in which you can do this along with 1 trick that I’ve learned.

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⏲ TIMESTAMPS ⏲
0:00 Reviewing My PPC Campaigns’ Performance
0:35 Look For Abnormalities In Your ACoS
2:18 Keyword vs. Product Targeting Campaigns
3:03 Product Targeting Is MORE Efficient
4:36 Remove These Targets ASAP
6:19 Only Target Exact Match Types
7:50 One Trick To Decrease Your ACoS
11:01 How You Can Create The Best Ad Campaign
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📢 IMPORTANT INFORMATION 📢

The content of this channel, including all opinions, ideas, and information shared on this channel, is for informational purposes only. The information contained in this channel does not constitute financial, investment, or professional advice and should not be relied upon as such. Before making any investment decisions, you should always consult a professional financial advisor. The host of this channel assumes no responsibility or liability for any actions taken as a result of the information shared on this channel. All investments carry risk and past performance is not indicative of future results. Viewers are fully responsible for their own investment decisions.

#DebtToDollars #AmazonFBA #AmazonSeller

Steal Your Competitors Amazon PPC Results to Optimize Your PPC Campaigns with Perpetua Benchmarker

February 3, 2023 by Admin

Optimize your Amazon PPC campaigns by comparing them to your competitors’ PPC campaign results. You can easily identify strengths and weaknesses in your PPC campaigns and discover precisely where you need to improve by seeing how well your competitors’ PPC campaigns are performing.

00:00 Introduction
00:44 Getting the Benchmarker Tool
01:00 PPC Campaign Summary
03:04 PPC Ad Sales vs PPC Ad Spend
04:38 PPC Monthly Performance
05:49 PPC Analysis by Product
07:51 PPC Analysis by Ad Format

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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

#AmazonFBA #AmazonPPC #PPCCampaign

NEW Amazon PPC Release 2022 | Real-Time Hourly Reports & Automatic Bidding | Amazon Marketing Stream

October 30, 2022 by Admin

Amazon just released their new Amazon Marketing Stream API allowing sellers to access near real-time hourly PPC reporting! With hourly PPC reports, you can now have the ability to optimize your PPC campaigns like never before. You can adjust your bids based on when your ACoS or CPC is lowest or when your sales are highest throughout the day or week. You can now even set a bidding schedule to automatically adjust your bids throughout the day. You can also track the performance of your ad placements in the search results and see exactly if and how often your ads are being displayed at the top of the search results.

00:00 Introduction
01:05 Amazon Marketing Stream
02:44 Intraday Reporting
03:51 Daily Reports
04:42 Hourly Reports
06:24 Scheduled Automatic Bidding
07:18 Intraday Ad Search Location Performance
08:50 Perpetua Stream

Perpetua Stream
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Amazon Marketing Stream
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How to Optimize Amazon PPC Sponsored Product Ads Ultimate Guide 2022

June 12, 2022 by Admin

Learn how to optimize your Amazon PPC sponsored ad campaigns quickly and easily by identifying problems areas of your product’s key performance indicators using the powerful and free Impact Driver Analysis tool from Sellics. You can easily diagnose problems with your PPC campaigns and how to fix them as well as clearly identify where your advertising money is being spent.

00:00 Introduction
00:47 Benchmark Analysis
01:13 Month Over Month Analysis
02:26 Key Performance Indicators
02:58 The Pay Per Click System
04:50 ACoS
05:40 Impact Driver Analysis Tool
05:55 Identifying Problem Areas
07:30 Product by Product Analysis
08:55 Waterfall & Table View
09:08 Total Impact Metric
09:51 Treemap View
11:27 Example Impact Analysis
14:51 Benchmarker Tool Analysis

Sellics Benchmarker Tool

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5 Biggest Amazon PPC Problems in 2022 & How to Solve Them with Real PPC Data | Sellics

May 24, 2022 by Admin

Is advertising with Amazon PPC still worth it or should you be looking elsewhere? Learn whether advertising on Amazon is still the best option to increase your sales and help with launching your products. Also, I’ll show how you which marketplaces, categories, and products are the best and which should you avoid. How you can quickly and easily determine how well are your products doing compared to your competitors and how much money should you be spending and budgeting for your PPC campaigns.

00:00 Introduction
01:28 What is Amazon PPC & How It Works
03:03 Amazon vs Other Platforms
03:50 PPC Data Report
04:28 Advertising Costs Comparison
05:37 KPI’s
07:10 Marketplace Benchmark
10:25 Category Benchmark
17:29 Sub-Category Deep Dive
19:16 Categories Benchmark Summary
21:05 Estimating PPC Costs & Budget

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Free Sellics Benchmarker Tool

How to Calculate Profit and Fees

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#AmazonFBA

NEW! How to Optimize Amazon PPC Strategy in Minutes that Works 2022 | FREE Tool

January 13, 2022 by Admin

Learn how to easily identify problems in your Amazon PPC campaigns using a powerful new tool from Sellics called Benchmarker. Benchmarker uses real Amazon PPC data from you and your competitors to generate an easy to understand report so you can identify where you need to optimize and improve your Amazon PPC campaigns and product listings. Benchmarker will help you to save time and money when optimizing your Amazon PPC campaigns so you can sell more products on Amazon.

00:00 Introduction
00:36 Amazon PPC Reports
01:21 Benchmaker Tool
02:00 Ad Format Summary
03:31 Key Performance Indicators
04:03 Click-Through Rate
05:58 Cost Per Click
06:38 Advertising Cost of Sale (ACoS)
08:56 Conversion Rate
09:56 Product Analysis
11:58 Optimizing PPC Campaigns
14:26 How to Access Benchmarker Tool

Sellics Benchmarker Tool
https://go.crescentkao.com/sellics

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👨🏻‍🎓LEARN FROM ME | 1-ON-1 HELP

My #1 Amazon FBA Course: https://go.crescentkao.com/fbacourse
Book a Consult with Me: https://go.crescentkao.com/consulting

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#AmazonFBA #PPC #Optimize

How to Calculate Your PPC ROI

August 12, 2020 by Admin

Are you wondering how to determine if your PPC campaign is profitable? The key is understanding how to calculate your Return on Investment and Return on Ad Spend.

How to Calculate Your PPC ROI

Interested in chatting or learning more about our services? Find us at http://www.paracore.com or shoot me an email at adam@paracore.com.

Timestamps:
[0:49] Calculating ROI
[1:28] Calculating Return on Ad Spend
[2:40] A Closer Look at Your Return
[3:34] A Closer Look at Your Investment

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