4.4 BILLION Emails Analyzed! These Are The Findings From 2024 Email Marketing Benchmarks Report

We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, Michał Leszczyński, our Head of Content Marketing & Partnerships, will talk you though key insights, surprises and best practices you can take away from the 2024 Email Marketing Benchmarks report.

Grab our FREE email marketing checklist with 100+ must-have items to keep your campaigns compliant and boost deliverability
𝗚𝗲𝘁 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 ➡️ https://bit.ly/4cXvOhu

📚 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁
At GetResponse, we believe emails should be relationship builders, not distractions. That’s why we’re here to help you design impactful campaigns backed by data-driven insights.

As an email marketing software provider, we have tons of data at our fingertips. And that’s exactly what powers our Email Marketing Benchmarks report.

Inside, you’ll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.

𝗥𝗘𝗔𝗗 𝗧𝗛𝗘 𝗥𝗘𝗣𝗢𝗥𝗧 𝗛𝗘𝗥𝗘 ➡️ https://bit.ly/3Tms16A

𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗿𝗲𝗽𝗼𝗿𝘁
🔑 Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year.
🔑 Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement.
🔑 Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement.
🔑 Seasonal engagement: Higher email volumes during Q4 see increased engagement rates.
🔑 Long-term strategy: Trust and relevance in content are more effective than quick-win tactics.
🔑 Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.

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Skip to the part that interests you
00:00 Preview
00:20 Intro
00:37 About 2024 Email Marketing Benchmarks report
00:56 Was there anything surprising about the report?
02:10 The respondents of the study
03:05 Top level trends (for specific Countries)
04:02 How many newsletters should I be sending per week?
05:01 What’s the best time to send emails?
06:16 What’s the ideal lengths of subject line?
07:42 Emojis in subject lines – good or bad?
09:03 Best practices for content of the email
11:50 One, the most important takeaway from the whole report
12:37 Outro

_____

About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.

More GetResponse
LinkedIn: https://www.linkedin.com/company/getresponse/
Instagram: https://www.instagram.com/getresponse/
TikTok: https://www.tiktok.com/@getresponseofficial
Facebook: https://www.facebook.com/GetResponse/

#emailmarketing #podcast #report

How to Build A Community With Email Marketing w/Paul Gowder

How to Build A Community With Email Marketing w/Paul Gowder

Send us a text (https://www.buzzsprout.com/twilio/text_messages/2145075/open_sms)

Paul Gowder shares how he used email marketing to build a list of over 100k. He’s used this strategy to build a large community without depending on social media platforms to grow his brand.

Takeaways

• Building a Family-Centered, Location-Independent Business (00:00:13)

Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business.

• Starting a Business as a Hobby (04:09:61)

Powwows.com started as a hobby in 1996 when Paul was learning HTML and building webpages. It wasn’t until years later, when expenses increased, that he began to explore monetization.

• The Shift from Forums to Social Media (06:33:14)

Listen as Paul explains how he shifted focus while building his brand and broadening his influence using powwows.com

• Challenges and Fears of Scaling a Business (09:13:21)

Paul shares his fears about scaling powwows.com, especially when dealing with increasing expenses, changing technology, and fluctuating SEO and social media rules. He highlights how quickly things can change, using Facebook’s sudden exit from podcasting as an example.

• Importance of Email Marketing for Community Building (13:52:10)

Paul emphasizes that email marketing is the heart of his business. Despite the rise of social media platforms, email remains the most reliable way to connect with and maintain a community, as it allows for more direct communication.

Connect with Paul: Website (https://www.powwows.com) | LinkedIn (https://www.linkedin.com/in/paul-gowder-5a67473b/)

Support the show (https://www.buzzsprout.com/2145075/support)

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Cómo optimizar tu estrategia de email marketing

La clave del email marketing es la personalización y segmentación de los mensajes, lo que permite a las empresas llegar a cada cliente de manera más precisa y efectiva. En este vídeo aprenderás a tener una base de datos 100% limpia y lista para tu próxima campaña. Te explicaremos por qué el email marketing sigue siendo una apuesta segura y te compartiremos los pasos para optimizar tu estrategia

🚩 Descubre:

00:45 ¿Por qué sigue el email marketing siendo una herramienta clave?
02:25 Qué es el Data Cleansing
05:02 Cómo optimizar tu estrategia de email marketing
07:51 Herramientas de Email Marketing con IA (Mailchimp, GetResponse, Acumbamail, SmartWriter, Neuroflash)

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SEO vs SEM ¿Qué es MEJOR? El debate definitivo – #002 BIGSEO Podcast con Martí Gamarra

Sí, ha sucedido, hemos continuado con el podcast y hoy os traemos a Romuald Fons, Martí Gamarra y Javier Martínez haciendo un debate de SEO contra SEM.

Está mal que lo digamos nosotros, pero el capítulo de hoy está muy guapo. Nos los pasamos genial grabándolo y se compartió mucha información útil. Míralo entero porque vale la pena, de verdad.

Queremos saber vuestra opinión en los comentarios con el mismo respeto con el que nosotros hemos tratado el tema en el Podcast ✌ 🕊

Por cierto, ya estamos en todas las plataformas de Podcast y hemos decidido que habrá un capítulo cada 2 semanas. Si tienes ideas de qué podemos hablar, también compártelas en los comentarios.

Índice:
00:00:00 Intro
00:00:50 Explicación del debate
00:01:54 Debate SEO vs SEM
00:05:56 La situación de Facebook Ads
00:09:11 Cuándo hacer SEO o SEM
00:28:21 El problema con Tik Tok
00:39:58 La época dorada
00:45:15 Branding
00:50:22 El sector del SEO
00:57:51 Otros temas

El video que mencionamos sobre el Black Friday:

Si alguna vez te has planteado dedicarte de forma Profesional al SEO o si ya eres SEO y quieres pasar al siguiente nivel, échale un vistazo a nuestro Máster de SEO. Vale la pena, de verdad 👇
https://bigseo.com/academia/curso/master-seo/

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Web: https://bigseo.com/
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Linkedin: https://www.linkedin.com/school/bigseo/
Contacto: info@bigseo.com

SEO Agency Philadelphia
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