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Back to our regularly scheduled program, we have episode 11 of CRASH CEO SCHOOL! In this episode, Dr. Baktari speaks on the SEO powerhouse Google Ads and how PPC needs to be carefully navigated depending on what organization you have. It may not be for everybody, but everybody should understand what google ads is, what ppc is, and how to start bringing it in-house!
All of the tips and tricks that you need to maximize your profit and exposure from Google Ads are right here! What is PPC? Should there be a budget? Should you outsource or bring it in-house? Find out all of this and more in the full episode!
This content was produced in association with our affiliated partners:
eNational Testing: https://www.enationaltesting.com/
USDTC : https://www.usdrugtestcenters.com/
e7 Health: https://www.e7health.com/
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Do you have further questions about the content? Please leave your question in the comments below so I can make an episode about it. Also, I’d love to hear any suggestions you may have for future content.
Timestamps:
00:00 Preview
00:44 Intro
01:21 What Is Google Ads/PPC
05:25 Is Google Ads Right For You?
08:22 Where Are You Organically?
09:39 How To Start Google Ads
11:35 In-House Vs. Outsource
15:38 Top Tips To Improve Your Google Ads
16:38 1. You Have To Be Involved
17:51 2. Negative Keywords
30:21 3. Don’t Put A Budget On Google Ads
33:26 Outro
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Dr. Baktari is the CEO of eNational Testing, e7 Health, & US Drug Test Centers. Jonathan Baktari MD brings over 20 years of clinical, administrative, and entrepreneurial experience. He has been a triple board-certified physician specializing in internal medicine, pulmonary, and critical care medicine.
Dr. Baktari is a preeminent, national business thought leader interviewed in The Washington Post, USA Today, Forbes, Barron’s, and many other national publications. He is also an opinion writer for The Hill and the Toronto Star.
He is the host of a highly-rated podcast BaktariMD as well as a guest on over 50 podcasts. Dr. Baktari was formerly the Medical Director of The Valley Health Systems, Anthem Blue Cross Blue Shield and Culinary Health Fund. He also served as clinical faculty for several medical schools, including the University of Nevada and Touro University.
Four ridings held by-elections yesterday, in which the Conservatives and Liberals each held onto their two seats. Even so, the Conservatives had a tougher fight than usual to win the southwestern Ontario riding of Oxford, while the People’s Party of Canada and its leader Maxime Bernier failed to live up to their 2021 performance in Portage–Lisgar in rural Manitoba. True North’s Andrew Lawton breaks down the results and what they mean for the Conservatives and the PPC moving forward.
Also, Canada is reassessing its relationship with the Asian Infrastructure Investment Bank after a Canadian staffer from the bank resigned citing rampant Chinese Communist Party influence. Former finance minister Joe Oliver joins to discuss why Canada should have stayed out of the AIIB in the first place.
Today’s episode is a fireside chat Gary had with SK-II in Singapore. He shares valuable insights on building a successful business, effective marketing strategies, staying relevant in today’s competitive market, making tough decisions, evolving your brand, and how to do social media marketing the right way in 2023. Hope you enjoy!
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Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands.
He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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Before the results came in on Election Day, True North reporter Harrison Faulkner sat down with the leader of the People’s Party of Canada Maxime Bernier to discuss some of the issues that the legacy media has failed to address during the election.
Bernier discusses the future of his party, the adoption of alternative media as a new way to reach out to his base, national unity, the Canadian Armed Forces and Bernier’s vision for Canada.
Last night, the PPC managed to triple their vote share from the 2019 election. However, they failed to gain any seats in Parliament. Going into the night, Bernier outlined that a victory for his party would be to obtain 6% of the national vote, but the current numbers indicate that the PPC fell just short with 5% of the vote.
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