Podcast

Back to our regularly scheduled program, we have episode 11 of CRASH CEO SCHOOL! In this episode, Dr. Baktari speaks on the SEO powerhouse Google Ads and how PPC needs to be carefully navigated depending on what organization you have. It may not be for everybody, but everybody should understand what google ads is, what ppc is, and how to start bringing it in-house!

All of the tips and tricks that you need to maximize your profit and exposure from Google Ads are right here! What is PPC? Should there be a budget? Should you outsource or bring it in-house? Find out all of this and more in the full episode!

This content was produced in association with our affiliated partners:
eNational Testing: https://www.enationaltesting.com/
USDTC : https://www.usdrugtestcenters.com/
e7 Health: https://www.e7health.com/
SEMRush: https://semrush.sjv.io/oqz2ag

Do you have further questions about the content? Please leave your question in the comments below so I can make an episode about it. Also, I’d love to hear any suggestions you may have for future content.

Timestamps:
00:00 Preview
00:44 Intro
01:21 What Is Google Ads/PPC
05:25 Is Google Ads Right For You?
08:22 Where Are You Organically?
09:39 How To Start Google Ads
11:35 In-House Vs. Outsource
15:38 Top Tips To Improve Your Google Ads
16:38 1. You Have To Be Involved
17:51 2. Negative Keywords
30:21 3. Don’t Put A Budget On Google Ads
33:26 Outro

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Audio Podcast: https://www.buzzsprout.com/1761925/episodes/13332830

Dr. Baktari is the CEO of eNational Testing, e7 Health, & US Drug Test Centers. Jonathan Baktari MD brings over 20 years of clinical, administrative, and entrepreneurial experience. He has been a triple board-certified physician specializing in internal medicine, pulmonary, and critical care medicine.
Dr. Baktari is a preeminent, national business thought leader interviewed in The Washington Post, USA Today, Forbes, Barron’s, and many other national publications. He is also an opinion writer for The Hill and the Toronto Star.
He is the host of a highly-rated podcast BaktariMD as well as a guest on over 50 podcasts. Dr. Baktari was formerly the Medical Director of The Valley Health Systems, Anthem Blue Cross Blue Shield and Culinary Health Fund. He also served as clinical faculty for several medical schools, including the University of Nevada and Touro University.