0:00 Intro
0:53 5 Steps To Setting Up Amazon PPC
3:31 How To Start Your First Amazon Campaign
5:06 Targeting Groups
6:43 Campaign Bidding Strategy
8:21 Creating Another Ad Group
9:52 Advanced Strategy
10:50 Magnet Keyword Research Tool
13:33 Keyword Targeting
16:28 Product Targeting Ads
19:04 Negative Keywords
Tools I recommend:
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Keyword research and PPC (Pay-Per-Click) optimization are crucial components of a successful Amazon advertising strategy. Here’s how you can effectively conduct keyword research and optimize your PPC campaigns:
### Keyword Research:
1. **Utilize Keyword Tools**: Use keyword research tools such as Helium 10, Jungle Scout, or AMZScout to identify relevant keywords for your products. These tools provide data on search volume, competition level, and relevance, helping you prioritize the most valuable keywords.
2. **Analyze Competitor Listings**: Study the listings of your competitors to uncover the keywords they are targeting. Tools like Helium 10’s Cerebro allow you to perform reverse ASIN lookups to identify the keywords driving their traffic and sales.
3. **Long-Tail Keywords**: Target long-tail keywords, which are longer and more specific phrases that typically have lower competition but higher conversion rates. Long-tail keywords can help you reach niche audiences and attract highly motivated buyers.
4. **Use Amazon’s Search Bar**: Start typing relevant keywords related to your product in Amazon’s search bar and pay attention to the autocomplete suggestions. These suggestions can give you insights into popular search terms used by customers.
5. **Customer Reviews and Feedback**: Analyze customer reviews and feedback for your product and similar products to identify common language and keywords used by customers. Incorporate these keywords into your listings to improve relevance and visibility.
### PPC Optimization:
1. **Set Clear Goals**: Define clear goals for your PPC campaigns, whether it’s increasing sales, improving brand visibility, or maximizing profitability. Your PPC strategy should align with these goals.
2. **Keyword Segmentation**: Organize your keywords into tightly themed ad groups to improve relevancy and ad performance. Group related keywords together and create separate campaigns or ad groups for different product categories or target audiences.
3. **Use Match Types**: Utilize different match types (broad, phrase, exact, and negative) to control the visibility of your ads and target specific search queries more effectively. Experiment with match types to find the right balance between reach and precision.
4. **Optimize Bids**: Regularly monitor and adjust your keyword bids based on performance data to maximize ROI. Increase bids for high-performing keywords that drive sales and decrease bids for underperforming keywords to minimize wasted spend.
5. **Ad Copy Optimization**: Write compelling ad copy that highlights the unique selling points of your product and encourages clicks. Test different ad headlines, descriptions, and calls-to-action to improve ad performance and CTR (Click-Through Rate).
6. **Use Negative Keywords**: Identify and add negative keywords to your campaigns to exclude irrelevant search terms and prevent wasted spend on non-converting clicks. Regularly review search term reports to identify new negative keywords to add to your campaigns.
7. **Monitor and Adjust**: Continuously monitor the performance of your PPC campaigns and make adjustments as needed. Analyze key metrics such as CTR, conversion rate, ACOS (Advertising Cost of Sales), and ROAS (Return on Ad Spend) to identify areas for improvement and optimization.
By implementing these keyword research and PPC optimization strategies, you can improve the effectiveness of your Amazon advertising campaigns and drive more traffic and sales for your products.
The Awesome 8Q is beautifully quirked for PPC weapon loadouts. In this community build by Rockow8536 we’ll be running the mech with 4x Heavy PPC and an XL 300 Engine – high risk, high reward! In this video guide you’ll get a quick overview of the mech build, see how it is best played in the game, and then I will guide you through the setup and build process as well as share tips&tricks specific to the mech. Enjoy!
#mwo #battletech #mechwarrioronline
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00:00 Intro and Match 1
06:50 Match 2
12:54 Build and Discussion
Tweets by TTBprime
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#MWO (#MechwarriorOnline) by Piranha Games. Free to play at http://mwomercs.com. MechWarrior Online is a free-to-play vehicular combat video game, officially launched during September 2013 by Piranha Games for Microsoft Windows. The game takes place within the larger #BattleTech universe. In MechWarrior: Online, players takes the role of a “”MechWarrior”” who pilots large bipedal combat vehicles known as BattleMechs (Mech for short). Players can customize their BattleMech with an array of weapons and equipment, and engage in 12 versus 12 battles, the outcome of which earns the players experience and c-bills for future BattleMech purchases and customization. There are currently seven game modes that involve protecting and attacking a single base (Assault), capturing and holding several points (Conquest), take and hold the center of the map (Domination), attacking a space defense system (Siege/Counter-Attack), protecting and attacking field bases with turrets and walls spread across the map (Incursion), and team death-match (Skirmish).