Sunday Service | PPC Hochland Park | Ps. Hendrik du Bruyn | 07.12.2024

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My Top DIVIDEND Investing Goals For 2025 (& BIG PPC Ian Channel Update)

Here’s my dividend stock investing strategy for 2025 (for my personal risk tolerance and overall goals). Also, I’m excited to share a big update about the future of my PPC Ian YouTube Channel, along with some life updates. I also cover my Treasury Note (and Bond) strategy too.
#dividend #stock #investing

Timestamps:
0:00 INTRODUCTION
0:21 SEGMENT 1: MY 2025 DIVIDEND INVESTING GOALS
0:35 HUGE FOCUS ON SCHD (My Favorite Dividend Growth ETF)
0:44 See pinned comment below for my Patreon.
1:24 The top holding in SCHD right now is Cisco (CSCO), which gives me tech exposure.
1:37 Long-Term Goal: More exposure to tech
2:12 I would like to buy individual tech stocks, but that’s probably in 2026 or 2027
2:25 I may add a position to DIVO
2:30 3.38% starting dividend yield and 12% 5-year dividend CAGR.
3:07 I’m underweight tech, and I don’t want to be. It’s a byproduct of my risk tolerance and need for immediate dividend yield.
3:55 I see some risks in my portfolio, because I’m over-dependent on CPG, CPG Food, and Restaurants.
4:29 HUGE STOCK TRADE LAST DECEMBER (2023) IN ALTRIA
4:41 I bought at $40.19. Now at $56.45.
5:17 Unrealized capital appreciation is 40%. My simple dividend yield-on-cost is 10.15%.
6:43 Backdrop: Overvalued market
7:41 TREASURY NOTES AND BONDS
8:12 During this expensive market, I prefer to park net new funds in Treasuries.
8:33 De-Risking Strategy (I hold to maturity)
9:13 Stop Gap Strategy
9:41 When Treasuries mature, I can spend them for living expenses (or emergency expenses).
10:09 Intermediate-Term Emergency Savings
10:30 Delay tapping into dividends
11:12 If the market corrects, I may change my 2025 strategy
11:24 Current Treasury Note and Bond Rates
11:34 Rates portrayed are all above 4%
12:24 SEGMENT 2: PPC IAN YOUTUBE CHANNEL UPDATE (AND CHANGES)
12:42 In 2025, I plan fewer videos on a more haphazard schedule due to creator burnout.
13:36 Check out the pinned commend for my Patreon. That will continue to be a focus.
14:05 I’m there for the true subscribers who care.
14:52 I want to invest more of my time on the friendships.
15:25 Please check out the pinned commend for my affiliate link to Blossom Social. (Disclosure: I’m an affiliate of Blossom and am compensated for sign-ups.)
16:19 Check out the pinned comment for my Instagram.
17:20 SEGMENT 3: MY PERSONAL LIFE GOALS FOR 2025
17:38 FITNESS (It takes time, but it’s so valuable)
18:01 Shout-out to Ryne (Retire With Ryne)
18:37 Fitness is the best investment I can make. It saves money in the long-run. Dividends only work over long periods of time.
19:11 ORGANIZING AND CALENDARING
20:24 TRAVEL (Re-qualify for 2026 status)
21:45 Collect Starbucks (SBUX) mugs from new places.
22:08 DISCLOSURE AND DISCLAIMER

DISCLOSURE: I am long SCHD, Altria (MO), and Starbucks (SBUX). I own this ETF and these stocks in my personal dividend stock portfolio. I plan on starting a position in DIVO.

DISCLOSURE: I’m an affiliate of Blossom Social. I get compensated for account sign-ups.

DISCLAIMER: All information and data on my YouTube Channel, blog, email newsletters, white papers, Excel files, and other materials is solely for informational purposes. I make no representations as to the accuracy, completeness, suitability or validity of any information. I will not be liable for any errors, omissions, losses, injuries or damages arising from its display or use. All information is provided AS IS with no warranties, and confers no rights. I will not be responsible for the accuracy of material that is linked on this site.

Because the information herein is based on my personal opinion and experience, it should not be considered professional financial investment advice or tax advice. The ideas and strategies that I provide should never be used without first assessing your own personal/financial situation, or without consulting a financial and/or tax professional. My thoughts and opinions may also change from time to time as I acquire more knowledge. These are, as discussed above, solely my thoughts and opinions. I reserve the right to delete any comments for any reason (abusive in nature, contain profanity, etc.). Your continued reading/use of my YouTube Channel, blog, email newsletters, whitepapers, Excel files, and other materials constitutes your agreement with and acceptance of this disclaimer.

COPYRIGHT: All PPC Ian videos, Excel files, guides, and other content are (c) Copyright IJL Productions LLC. PPC Ian is a registered trademark ™ of IJL Productions LLC.

PPC Masterclass: 6 Signs You’re Wasting Money on PPC

Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.

✅ What you’ll learn:
How to optimize PPC ads for real estate investors
The impact of location targeting on lead quality and cost-per-click
Proven strategies like nightlight targeting and tiered location setups
The power of hyper-local ad copy for higher conversions

Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

🎯 Don’t miss these game-changing tips for real estate PPC success!
📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/
💬 Let us know your thoughts or questions in the comments!

Timestamps:

00:00 Welcome and Intro
03:12 Why Most PPC Marketers Fail
07:45 Mistake 1: Going Too Broad
15:10 Mistake 2: Going Too Narrow
22:30 Nightlights Targeting Explained
28:45 Mistake 3: Ignoring Google Settings
33:10 Mistake 4: Missing Negative Keywords
38:15 Mistake 5: Generic Ad Copy
42:10 Mistake 6: High vs. Low-Value Segmentation
46:05 Final Thoughts and Toolkit Offer

Thanks for listening to Collective Clicks!

Q4 Amazon PPC Strategies | SSP #617

💰 Get Helium 10 to launch and grow your e-commerce business here: https://www.helium10.com/evangelists/

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

💻Try Helium 10’s FREE FBA Calculator: https://www.helium10.com/tools/free/fba-calculator/
👽Try Helium 10’s FREE Anomaly Tracker: https://members.helium10.com/amazon-search-anomaly-tracker
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

PPC mistakes costing you sales? Proven strategies to improve ACoS? Real examples to up your ad game?

Kevin Sanderson will be live tomorrow at 12 PM EST to share exactly how to:

– Spot and fix common PPC mistakes.
– Cut ad waste and boost conversions.
– Use real-life strategies to stay ahead.

What’s your biggest PPC question? Join the discussion and get it answered!

How Amazon ppc is evolving & implications of using AI – Steven Pope – EP 271

How Amazon ppc is evolving & implications of using AI

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! In this episode, we’ll be featuring Steven Pope, Founder of MyAmazonGuy.com and a recognized expert on the Amazon ecosystem.

Steven has helped numerous brands excel on the platform using advanced CTR, PPC, SEO, catalog optimization, troubleshooting, brand management, and more.

We’ll discuss how Amazon PPC is evolving and discuss the implications of using AI to optimize campaigns, maximize returns, and stay competitive in a dynamic marketplace.

Don’t miss this conversation packed with practical strategies and insight from an industry leader!

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About My Agency Guy: https://www.myguy.agency/

More video: https://www.youtube.com/watch?v=TGZPiBeBA9E

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🌀 Vincenzo – LinkedIn:
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#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

4 Different Amazon PPC compaign for Private Label