Wyatt Claypool talks about the rise and fall of the PPC and why the party has no traction anymore, and why it is Maxime Bernier’s fault, not Pierre Poilievre taking his support.
Join Brad Smith, seasoned content strategist and owner of AutomationLinks, and Navah Hopkins, renowned PPC expert, in an exclusive webinar designed for digital agencies. Learn how to leverage landing pages to supercharge your PPC campaigns, boost conversions, and generate additional income. Discover proven strategies for maximizing ad spend, enhancing email signups, and implementing multifaceted follow-up tactics to scale your business effectively. With actionable insights and real-world examples, this webinar is a must-attend for agencies looking to elevate their digital marketing efforts and achieve exceptional results.
What You Will Learn:
Understanding Landing Pages: Discover the definition, purpose, and critical role of landing pages in capturing leads and driving conversions. Learn how they differ from other web pages and why they are essential for any digital marketing strategy.
Strategic Importance: Learn how to persuade potential customers to take action by offering valuable incentives like coupon codes, guides, or webinar sign-ups. Discover best practices for growing your audience and collecting email addresses through high-converting landing pages.
Building Effective Landing Pages: Get tips on creating landing pages that minimize distractions and encourage form submissions. Understand the differences between standalone pages and those integrated into your website to maximize their effectiveness.
Technical Advantages: Explore the benefits of using platforms like Duda to improve page load speed and performance, impacting ad performance and cost per click (CPC). See real-world case studies on the ad cost differences achieved through optimized landing pages.
Maximizing Ad Efficiency: Learn to align your ad content with landing page relevance and quality to reduce CPC and improve ROI. See examples of cost-saving strategies and techniques for increasing ad effectiveness.
Boosting Conversion Rates: Increase your signup rates from 0.1% to 15%-30% by capturing leads for long-term follow-up and relationship building.
Automation and Scaling: Use landing pages and automation to scale your marketing efforts. Integrate landing pages with email marketing campaigns, automate follow-ups, and build brand trust.
Why Attend This Webinar: Brad Smith will show you how to use landing pages to transform your PPC campaigns, reduce ad costs, and capture leads to build lasting relationships and trust with your audience.
Who Should Attend: Ideal for digital agency professionals, business owners, and marketing professionals seeking to enhance lead generation, conversion rates, and advertising ROI through landing pages and marketing automation.
Need help to get the most out of your Amazon PPC campaigns? On Tuesday, November 5, at 12:00 PM EST, join Kevin Sanderson and special guest Stephen Noch for an in-depth AMA session on Amazon PPC. Learn how to set up campaigns that convert, lower your ACoS, and target the right keywords.
In this session, you can ask about:
⤷ Proven strategies to optimize your PPC campaigns for better ROI.
⤷ Effective ways to manage budgets and get more clicks for less.
⤷ Quick tips to increase visibility and beat the competition with better targeting.
This is the perfect session for both beginners and seasoned sellers looking to fine-tune their PPC game. Don’t miss the chance to sharpen your skills and take your ad strategy to the next level.
Top 10 Pay Per Click news from October 25 to 31, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: untracked rep changes, first data from the removal of PMax priority on Shopping, segment PMax assets by performance, PMax Tips, target expansion is back?, experiments beyond 84 days, business links;
#MetaAds: news in A+ campaigns for product catalogs;
#Linkedin: message ads are back in EU, DSA data on audience in EU (also for #TikTok);
#adwexp 2024 videos are now available, new #PPC resource
repository, new PSA webinar on 11/8/24.
Link to News: https://www.adworldexperience.it/en/top-10-ppc-news-from-october-25-to-31-2024/
Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
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Wasted ad spend refers to the allocation of advertising budget on ineffective or underperforming campaigns, resulting in little to no return on investment. It can occur due to various factors, including targeting the wrong audience, inefficient keyword usage, poorly designed ad creative, and ineffective landing pages. Recognizing wasted ad spend is crucial as it enables you to identify areas of improvement and reallocate your marketing budget to more effective strategies.Conducting a thorough analysis of your ad performance is essential to identify wasted ad spend accurately. So identifying accurate data we need to track this data on a regular basis and also assessing the performance of individual keywords, ad groups, and campaigns helps identify low-converting elements. By analyzing user behavior, and website traffic and utilizing attribution models, you can pinpoint areas where your ad spend is not generating the desired results. This data-driven approach allows you to make informed decisions for optimization.
Here are the key points discussed in the video.
✅Campaigns Data Report Analysis
✅Prepare the Wastage Spend Analysis Report
✅Findings from the reports
✅Guidelines for Minimizing Non-Converting Spend
✅N-Gram Analysis Report
✅ “i” Button Video
SUBSCRIBE HERE – https://www.youtube.com/@ecomclips/videos
eComclips – https://ecomclips.com/blog/
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Facebook – https://www.facebook.com/ecomclips
LinkedIn – https://www.linkedin.com/company/ecom
CONTACT US – info@ecomclips.com
Produced by: Team Ecomclips
Timestamps:
🔹 00:00 – Introduction
🔹 00:25 – Discuss keypoint
🔹 00:41 – Wastage Spend Analysis Report
🔹 01:25 – Prepare the Wastage Spend Analysis Report
🔹 04:34 – Findings from the reports
🔹 06:01 – Guidelines for Minimizing Non-Converting Spend
🔹 06:50 – N-Gram Analysis Report
🔹 07:17 – Outro
Amazon PPC Wastage Spend Calculation – Reduce Advertising Spend to Improve ACoS in 2024
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Curious about Google Ads? It’s an online platform that puts your business in front of people actively searching for products or services like yours—whether through Google search results, YouTube, or partner websites. And with Pay-Per-Click (PPC) advertising, you only pay when someone clicks your ad! Join Scott Selman as he explains how Google Ads can help your business connect with the right audience at the right time.