Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!
Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.
Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!
Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.
#AmazonPPC #AdSecrets #amazonpodcast
Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights
Suntem PPC, furnizorul tău de energie! Oferim soluțiile de energie sustenabilă de care ai nevoie pentru a-ți urma visurile. Punem în centrul preocupărilor tranziția energetică: energia curată este motorul nostru, iar destinația noastră este un viitor durabil pentru toți. #PPC #EnergiePentruOrice Vezi mai multe despre asta pe www.ppcenergy.ro.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
How do you troubleshoot PPC that’s not working? What do you do when your PPC is unprofitable? What do you do when too much of your revenue is coming from PPC and not enough is coming from organic? How do you know if you’re spreading your ad spend across the different ad types properly?
In this video, @ChrisRawlingsAmazonPPC breaks it all down, using real accounts that have been turned around: from unprofitable and ineffective PPC to profitable and growing. You will get to see how PPC is run on brands at every scale from $20k/month all the way up to $1 million/month in revenue.
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🎬 Other related videos:
▶️ Maximize Your Amazon FBA Success – Exclusive AMA with Chris Rawlings on Advertising & Brand Tools: https://youtu.be/bFyVsXl1zdk
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Troubleshoot Amazon PPC campaigns
➤ 00:41 Recap on European Seller Conference
➤ 02:04 About Chris Rawlings
➤ 08:10 How Amazon search results look like today
➤ 10:50 Turning around unprofitable PPC – case study
➤ 22:53 What is search family?
➤ 26:02 PPC structure to get to $1 milllion/month
➤ 32:08 Amazon product lifecycle
➤ 40:12 Amazon PPC tree of potential
➤ 41:49 Essential feedback loop framework
➤ 47:26 High CTR, low CVR – what to do?
➤ 49:18 Example
➤ 52:26 Discovery, research and performance campaigns
➤ 53:01 Campaign formula crib cards
➤ 56:18 Profitable PPC Challenge
➤ 1:00:15 STPP (self-targeted product placement) campaigns
➤ 1:04:16 How difficult is it to merge the products?
➤ 1:05:13 How to gain the product rank back with PPC?
➤ 1:08:35 How to run PPC for 2 product variations?
➤ 1:09:51 PPC for newly launched product
➤ 1:11:41 Best PPC strategy for launching
➤ 1:15:14 PPC for similar products with different variations
➤ 1:16:49 Handmade category
➤ 1:17:59 Profitable PPC Challenge details
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content.
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #ChrisRawlings #AmazonPPC
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☎️ Coaching/Consulting
– Option 1 – I may offer 1-1 coaching to the right person, if you want to join the waiting list, book a call here https://calendly.com/info-vknp/30min
– Option 2 – If you are after a monthly community instead I would recommend my mentor who owns this training group (get 50% off your first month with code HAYDEN at checkout) – https://hiveoffer.com/
– A simple 3-step framework that ensures you future-proof yourself, stay relevant and thrive in the Age of AI (that has nothing to do with AI or the latest product updates).
– A roadmap for deeply mastering Google Ads (so you can confidently drive results).
– Why most Google Ads Specialists will become commodities (and what you need to do to prevent that).
– Why you must master the fundamentals (instead of chasing fancy-sounding advanced strategies).
– How to reposition yourself as a true business partner for your clients (instead of just a ‘Google Ads button pusher’).
– How to gain a competitive edge when everyone uses the same tech (and why this has nothing to do with how you use AI).
– Why the need for specialists is higher than ever (but not in the way you might expect).
– How we can help you dominate your competition for years to come.
Ad spend on Amazon isn’t cheap, so you want to make sure you’re getting the MOST out of your money.
In this video, I share my screen and open my Amazon Seller Central account to show you step-by-step how to optimize your Amazon PPC campaigns like a pro!
Once you set up your PPC campaigns it’s important to go in and optimize them often, at least once a week.
Optimizing your PPC campaigns are extremely important for your success on Amazon for many reasons. Here are a few:
Cost Efficiency – Make your ad spend count
Increase Visibility – Reach more customers
Better Targeting – Don’t waste ad spend on irrelevant keywords
Improved Conversion Rates – Better CNR rates = more $$
Competitive Advantage – Stay ahead of your competitors
Data-Driven Decision Making – The better you understand your data the better you can make decisions
My Resources 🚀
Get your FREE Amazon account audit by my team: https://hubs.la/Q02nsFH20
