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It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 – Intro
5:20 – Inspiration behind evergreen strategies for PPC
8:30 – Evergreen campaign creation strategy
11:17 – The “Protect” Strategy
18:20 – The “Conquer” Method
22:21 – The “Rank” Approach
26:06 – The “Dominate” Strategy
32:18 – The “Discover” Campaigns
41:23 – Connect with us
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– Where to find Noemi, ScaleWave.io
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
– Review all our show notes: https://www.adbadger.com/podcast
–
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Podcast Coordinator and Graphic Designer: Sofiia Podash
Are you trusting an SEO or web development company with your site’s success? In this video, we show how to quickly spot common SEO mistakes that could be hurting your rankings. From missing title tags to poorly optimized H1 tags, learn how to identify signs that your SEO team might not know what they’re doing. We’ll also discuss how to analyze what the top 3 competitors in your market are doing to stay ahead in competitive SEO landscapes.
👨💼 Schedule a consultation call with Eddy Hill: https://prosperousim.as.me/eddy
🔍 Get actionable insights in under 5 seconds and take control of your website’s SEO. Don’t miss out!
For expert Digital Marketing services (including SEO, SMM, PPC, SEM, and Content Writing), as well as top-notch Web Development services, visit our website: https://prosperouscpa.com/
Prosperous Contractor is a subsidiary of Prosperous I.M. Inc. which was founded in June 2011. We understand that you don’t have time to set up and manage complex or even simple marketing campaigns, let alone keep up with the latest trends. That’s why we offer complete turnkey marketing for plumbing, HVAC, roofing, electricians and all other home service contractors.
Prosperous Contractor
180 E. Burgess Rd. Suite D
Pensacola, FL
(850) 903-5115
https://prosperouscontractor.com/
📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube
Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
📲 Join our FREE Facebook group :
https://www.facebook.com/groups/159721144698448
👉 The System: https://www.sellersystems.com/innercircle
This PPC multichannel dashboard recently went viral on LinkedIn, got over 2000 comments and caught the attention of the Marketing O’Clock podcast (https://www.youtube.com/@UCm3mgmkcH6AWmzF2IieMxlQ )
It’s no surprise, thousands of marketers love it! They benefit from getting data from multiple ad platforms into one place without needing to copy & paste data, switch tabs or even write a code. And to help you maximize this dashboard potential, we’ve created a video guide with setting it up and adding the conversions.
Start using this dashboard template for free 🆓 https://l.rw.rw/ppc-dashboard-yt
Book an onboarding call with our representative to learn more Coupler.io capabilities 👨🏻💻 https://l.rw.rw/book-a-demo-ppc
Jump to the section that interests you the most:
00:00 Intro
00:39 PPC dashboard setup
01:04 install Coupler.io connector
02:41 set up Coupler.io importer
03:04 setting up data import from Facebook Ads
03:20 setting up data import from Google Ads
03:36 connect Looker Studio account
05:03 setup data import schedule
06:10 how to change reporting period
07:40 adding the conversions from Facebook Ads
08:34 adding the conversions from Google Ads
09:51 blending the conversions data
15:31 data sources check
16:07 how to get technical support from the Couler.io team
16:29 outro
📝 For more information on PPC analysis, visit Coupler.io blog https://blog.coupler.io/
🔗 The Complete Guide to PPC Reporting in 2024
https://blog.coupler.io/ppc-reporting/
🔗 How to Build A PPC Dashboard Without Actually Building It
https://blog.coupler.io/how-to-build-a-ppc-dashboard/
🔗 Top PPC KPIs and OKRs to Track for Your Business in 2024
https://blog.coupler.io/ppc-kpis-and-ppc-okrs/
At Coupler.io Academy, we help you make sense of your data. We explain how to use spreadsheets, data warehouses, and BI tools. We share our tips on integrating data between apps and automating data transfers. Be sure to subscribe to our channel so you never miss a thing.
Learn more about Coupler.io and start a free trial at 🔗 https://app.coupler.io/register/sign_up. No credit card is required.
What is Coupler.io?
Coupler.io is a data automation and analytics platform that integrates data transfers from the business apps you use with over 200 available integrations. Over 800,000 users worldwide use Coupler.io to schedule automated data transfers, transform data, and bring it to various available destinations, including Google Sheets, Excel, BigQuery, Looker Studio, Power BI, and more. All available in a simple no-code interface that requires only a 5-minute setup.
See the complete list of the available data sources: https://bit.ly/3OP7in2
For more information, visit:
✅ Our website: https://www.coupler.io/
✅ Help Center: https://help.coupler.io/
✅ Email us: contact@coupler.io
Keep in touch and join us on social media:
YouTube: https://www.youtube.com/@coupleracademy
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Instagram: https://www.instagram.com/coupler_io/
LinkedIn: https://www.linkedin.com/company/coupler-io
Twitter: https://twitter.com/coupler__io
Facebook: https://www.facebook.com/coupler.io
Get ready for an exclusive live episode of the Google Ads Podcast by Guided PPC, featuring John Horn, CEO of StubGroup! 🎧
In this session, we’ll explore “Why Most PPC Campaigns Fail and How to Ensure Yours Doesn’t.” John will share his expert strategies to help you avoid common pitfalls and achieve better results with your PPC campaigns.
Tune in on September 16, 2024, to catch all the insights live, and don’t forget to bring your questions—John will be answering them in real-time!
Boost Your Online Presence! Start your 7 day Free Trial:
📈 https://account.webcontentmarketing.com/signup
Welcome to Webcontent Marketing! We’re your premier online marketing agency with over 10 years of experience in SEO and PPC, strategically based in The Hague, Netherlands and San Francisco, California, USA.
✅ Due to an increase in spam, we have disconnected the reactions feature. Due to this issue, you can now only start your trial with a business email.
🚀 What We Offer:
Expert SEO services to elevate your site’s ranking on Google.
Efficient PPC campaigns to maximize your ROI.
Integrated marketing strategies crafted by a team of experienced designers, writers, and tech professionals.
👀 Why Choose Us?
• A decade of proven expertise and success in the digital marketing realm.
• Personalized strategies tailored to your business needs.
• Commitment to keeping you ahead in the rapidly evolving digital landscape.
🌟 Begin your journey to the top of the SERPs with a free trial! Discover how our focused approach can turn your site into a Google favorite and enhance your lead conversion rates.
📈 Stay Ahead of Your Competitors: Understand the importance of an effective online marketing strategy. With SEO as the leading factor, we help you outperform competitors and grow your business online.
🔗 Connect with Us:
Visit our website:
✅ https://www.webcontentmarketing.com
Start your 7 day Free Trial:
✅ https://account.webcontentmarketing.com/signup
Thank you for watching and we look forward to helping you achieve your online marketing goals with Webcontent Marketing.
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Introduction
1:05 – What Defines Wasted Spend: Clicks with No Orders
2:10 – Steps to Download Sponsored Products, Brands, and Display Reports
4:01 – Weekly Analysis Timing
6:52 – Filtering Search Terms with Zero Sales
8:38 – Calculating Total Non-Converting Spend from Reports
12:28 – Common Misconceptions About Wasted Spend
12:54 – Practical Steps to Reduce Non-Converting Spend
14:51 – Using ACOS Power Ratio to Measure Efficiency
15:41 – Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 – Homework: Track and Analyze Your Non-Converting Spend
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– What strategies can help minimize wasted spend in Amazon PPC?
– What Do I Do With Wasted Ad Spend?
– What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
– Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
– How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: https://www.adbadger.com/podcast
–
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
