Internet Marketers
In this video I provide a demo of the AI RAG bot chat assistant (The Individual) that I wrote JUST FOR YOU!!! (And me.) …a tool to facilitate our continuous peace process.
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The story of the past six years of the PPC from our founding on September 14, 2018.
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Let’s talk PPC! Bradley Sutton, Helium 10’s Director of Customer Success and Training, is back and here to answer the question, “How do I place on page one for a specific Amazon keyword?”
Look for more questions (and answers) each week. Submit your questions, here: https://helium10.com/questions OR https://helium10.com/ask
If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back?
Sign up here today to take advantage of our suite of tools: https://members.helium10.com/user/signin
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You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break…
In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you’re away, and grab the free weekly sheet that makes it easy.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Balancing Work and Vacation
2:22 – Elevate and Delegate
4:42 – Interstellar PPC Reporting
10:37 – Impact of Attribution
17:39 – Breaking Down Ad Spend
24:25 – Structured Reporting
29:23 – Common Ground and Data Accuracy
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– How To Align Team Goals Using Amazon PPC Data Tools?
– What Should You Do First When Amazon PPC Sales Drop?
– What Makes an Amazon PPC Manager Successful?
– Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger
– What is the SKU Economics Report and How It Boosts Amazon Ads?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
In this TACoS Tuesday episode, our Amazon PPC expert guest will be talking about strategies for launching with paid ads, campaign optimization for profitability, and how to find the best keywords for your campaigns.
Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq
Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product’s lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive.
Explore the crucial role of keyword optimization during a product launch with Vincenzo’s actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo’s guidance, you’ll be armed with the knowledge to set up effective campaigns right from the start.
Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product’s lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers.
In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss:
00:00 – Strategies for Launching With Amazon PPC
02:52 – PPC Tips for Successful Launch
04:08 – Optimizing Amazon PPC Keywords for Success
10:47 – Keyword Research and Profitability Analysis
15:07 – PPC Strategy Hierarchy and ACoS Goals
19:23 – Optimizing ACoS for Amazon Sales
25:20 – Scaling Product With PPC Campaigns
26:48 – Optimizing ASIN Targeting for PPC
29:33 – Keyword Variation Strategy for Campaigns
30:49 – Connecting With Vincenzo and Ecomcy
✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup
Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!
🎯 Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024
📦 FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf
#amazonads #amazonppc #amazonfba #backtoschool #ad
In this episode of PPC Town Hall, the discussion centered around Google’s recent decision to no longer deprecate third-party cookies in Google Chrome, despite previous announcements suggesting otherwise.
Ben Vigneron from Blackbird PPC discussed what this means for advertisers and the broader digital marketing landscape.
Key Takeaways:
Google’s Decision and Its Implications:
– Google has decided to delay the deprecation of third-party cookies in Chrome, which was initially driven by privacy concerns and regulatory pressures (e.g., GDPR, CCPA).
– This delay means that advertisers will continue to use third-party cookies for a while longer, but it doesn’t change the industry’s overall direction toward increased privacy and first-party data reliance.
Consumer Privacy and Choice:
– Despite the delay, Chrome will introduce a choice screen, similar to Apple’s, allowing users to opt out of tracking, which could lead to a significant reduction in available data for advertisers.
Shift to First-Party Data:
– Advertisers should focus on leveraging first-party data by integrating it back into ad platforms (e.g., Google Offline Conversion Tracking).
– UTM-based tracking remains relevant and should be utilized to measure performance across different platforms.
Advanced Measurement Techniques:
– Media Mix Modeling (MMM): A powerful method that correlates historical spend across channels with backend data (e.g., sales or subscriptions) to determine the true impact of various marketing initiatives.
– GeoLift Testing: Useful for isolating the impact of specific campaigns in certain geographic areas by comparing them to control groups.
– Both techniques help address the limitations of third-party cookies and provide a more holistic view of marketing performance.
Analytics Tools:
– Google Analytics (GA) remains useful but has limitations, especially with channels that don’t drive website sessions (e.g., LinkedIn lead forms, YouTube views).
– MMM can fill gaps left by traditional analytics by providing a broader picture of channel performance.
Future of Digital Marketing:
– As the industry moves towards more privacy-focused practices, advertisers must adapt by becoming more technical, particularly in data science and first-party data integration.
– Tools like R, Python, and open-source libraries (e.g., Meta’s Robin, Google’s Meridian) can help marketers implement advanced measurement techniques without needing to be data scientists.
Survival in the Age of AI:
– With the rise of Generative AI (GenAI), digital marketers should focus on leveraging these tools to augment their skills rather than replace them.
– Learning to integrate and use these tools effectively will be key to staying relevant in the industry.
Follow Ben on LinkedIn at https://www.linkedin.com/in/benjaminvigneron/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
### 2. Sponsored Brands (Formerly Headline Search Ads):
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
