🚀 In our latest chapter I’m going to be teaching you how to scale your Amazon PPC campaigns and boost your PPC performance effectively!
The secret to this successfully working is to mine and utilize your search term report monthly to stay on top of the best performing keywords.
📊 In this chapter I’m going to teach you to:
Focus on TACoS, Not ACoS: Understand why shifting from Advertising Cost of Sale to Total Advertising Cost of Sale is vital for scaling.
Account-Wide ACoS Perspective: Learn to evaluate the overall account ACoS rather than just individual campaigns for a broader view of profitability.
Budget and Bid Management: Discover how to increase your budget and bids strategically for high-performing keywords.
Expand Your Keyword List: See how adding relevant keywords can open up new avenues for sales and audience reach.
Focusing on Sponsored Products: Realize why concentrating on Sponsored Products can lead to the majority of your sales and a more efficient PPC strategy.
🔍 Mining the Search Term Report: Get a step-by-step guide on how to access, analyze, and utilize the search term report from Seller Central for targeted campaign creation and optimization.
📈 Your Action Items:
Conduct Monthly Reviews of Your Search Term Report
Implement Strategic Bid and Budget Adjustments
Expand and Refine Your Keyword Strategy
💡 By the end of this video, you’ll be equipped with the knowledge to implement these five strategies and scale your Amazon PPC campaigns to new heights.
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