Ever needed that secret sauce to make your emails get more open rates? Maybe A/B testing is the answer! Adam, CEO of Pullman Marketing explains how to successfully execute an A/B test as well as why you should be testing often.
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Website: https://pullmanmarketing.com/
Instagram: https://www.instagram.com/pullmanmarketing/
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TIMESTAMPS:
0:00 What is A/B Testing?
0:26 There Are No Magic Bullets With Email Marketing
1:31 Test Subject Lines
2:04 Test Sender Email Addresses
2:17 Test Timing of The Emails
2:51 Change Only ONE Variable at a Time
3:21 How Many People Should You Test?
3:45 That is How You Make a Successful A/B Test
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#email #emailmarketing #marketing #marketingstrategy