👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Most sellers either do nothing to prepare their Amazon PPC advertising for Q4 or do things that do not work. In this session, Chris Rawlings will walk you through how he sets up his brands to have excellent Q4 sales utilizing PPC.
You will learn all about bidding strategies, creatives, campaign types, targeting, and budgets. Helpful for brands of every scale whether just launched or well-established, this session will put your brand on the path to dominating profitably this Q4.
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🎬 Other related videos:
▶️ Get Adapted to Amazon’s Algorithm! New Methods for FBA Advertising and Conversion Rate: https://youtu.be/FAmsR9iTAA8
▶️ How to Use the Amazon Honeymoon Period for a Great Product Launch?: https://youtube.com/live/F9cv601NN3w
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Intro
➤ 01:58 About Chris Rawlings
➤ 05:30 Q4 arbitrage
➤ 08:25 How ranking and sales are different during Q4
➤ 10:34 Keywords
➤ 18:42 Optimize thumbnail and listing with relevant keywords
➤ 31:19 Virtual bundles
➤ 32:24 Custom creatives for PPC
➤ 41:16 Badges
➤ 42:48 Pricing
➤ 44:17 Shielding – something everyone should do
➤ 50:51 Holiday-centered posts
➤ 52:22 Sponsored display remarketing
➤ 55:47 Self-targeted product placement
➤ 59:08 Inventory management
➤ 01:00:29 Join the PPC Challenge
➤ 01:07:07 Should you launch in Q4?
➤ 01:09:45 Should you use fixed bids?
➤ 01:12:01 How to find high-converting keywords?
➤ 01:13:30 How to forecast the sales?
➤ 01:15:49 How to do split testing?
➤ 01:19:40 Why Amazon doesn’t show the Q&A section?
➤ 01:21:52 Should you give up on high ACoS keywords?
➤ 01:25:14 Formula for inventory forecasting
➤ 01:26:29 Why does my brand name get excluded in sponsored product exact match campaigns?
➤ 01:27:58 How to manage up and down bidding?
➤ 01:31:06 About PPC Challenge
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
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🔶 About PROFITABLE PPC CHALLENGE
The Profitable PPC Challenge is a 5-day Online PPC coaching event where attendees receive personalized coaching from Chris and his team, helping them to overcome their major blockers, and more importantly, giving the PPC knowledge and skills needed to transform their Amazon business and their lives.
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
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