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PPC Masterclass: 6 Signs You’re Wasting Money on PPC

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Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.

✅ What you’ll learn:
How to optimize PPC ads for real estate investors
The impact of location targeting on lead quality and cost-per-click
Proven strategies like nightlight targeting and tiered location setups
The power of hyper-local ad copy for higher conversions

Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

🎯 Don’t miss these game-changing tips for real estate PPC success!
📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/
💬 Let us know your thoughts or questions in the comments!

Timestamps:

00:00 Welcome and Intro
03:12 Why Most PPC Marketers Fail
07:45 Mistake 1: Going Too Broad
15:10 Mistake 2: Going Too Narrow
22:30 Nightlights Targeting Explained
28:45 Mistake 3: Ignoring Google Settings
33:10 Mistake 4: Missing Negative Keywords
38:15 Mistake 5: Generic Ad Copy
42:10 Mistake 6: High vs. Low-Value Segmentation
46:05 Final Thoughts and Toolkit Offer

Thanks for listening to Collective Clicks!

Pay Per Click Campaign for Real Estate Investors. #PPC #Leads #Google

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A quick review of a Real Estate Investor Clients Google Pay Per Click Campaign. Let us know if you need to set up a campaign and website for your business.

Get Started https://nicemarket.ecwid.com/Website-and-PPC-Set-Up-For-Real-Estate-Agents-Investors-Wholesalers-&-Mortgage-Loan-Officers-p90169081

Lead Generation Website and Pay Per Click Set Up for Real Estate Agents, Investors and Mortgage Professionals.

Package Includes The Following

Your Own Website to advertise on Google, Facebook, Instagram, Twitter and More.
Mobile and Tablet Optimized for all devices
Custom Domain
Lead Capture Form
Wix Customer Relationship Management
Google Pay Per Click Campaign Set Up For Market Area, Ad Copy, Keywords, etc and 45 Days PPC Management. We do it for you, all you have to do is determine your budget for Pay Per Click Spend.

Capture leads with our websites built for Digital Advertising, this includes Google, Facebook, Instagram, MSN, Twitter and more.

Lead Contact Information will feed directly into your own Wix Website Customer Relationship Management System. Easily manage your leads throughout the process.

Each Page Is Custom For Your Business. Please Allow Up To 72 Hours For Receipt Of Website Design For Your Approval.