Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you’re smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.
This week, we’re here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro
1:44 Scaling your Better-Than-Target-ACOS Amazon Campaigns
10:45 Scaling your Worse-Than-Target ACOS campaigns
16:09 Product Page Improvements
19:24 Scaling with New Campaigns
27:47 Changing Bidding Strategies when Scaling
28:40 Closing Thoughts
Links & Resources
Curious about a bid optimization tool? Learn how Bids By Badger works in our white paper, available here: https://www.adbadger.com/get-bids-by-badger-white-paper/
Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
