search engine optimization for beginners

Beginner’s Guide to SEO in 2025

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Changing algorithms and zero-click searches are ways how SEO redefined the game. Prioritize the relevance of content, make strong backlinks, and optimize for mobile for better visibility driving organic traffic from this. 🚀 Enroll in our most popular beginner SEO course ▶︎ https://smr.sh/K9S

💡Keep learning
Free SEO courses from Semrush Academy ▶︎ https://smr.sh/K9K
Beginner-friendly SEO ▶︎ https://youtube.com/playlist?list=PLV7hU9BBDbaTDzCGTkP13VcPDa-jxT-zx&si=WtweBhGYdpoxWa_S

Winning in SEO isn’t only about ranking higher. It is now all about value-filled content that integrates with the audience. This can be achieved by intent keyword-centric SEO and snippeting or overviews from the AI-generated ones. Why? Because people want everything right now and related to their demands. If not done, the other guy will do it. It’s a competitive world, but that doesn’t mean you won’t be able to snag some real estate in these spots.

Follow up through the actionable insights of this video for your strategy in a better SEO read. Get used to tools like Semrush to discover opportunities, create an experience for user experience, and optimize emerging search trends. Whether it’s for refining your mobile content, bunkered web links, or keeping your head above algorithm changes, this guide can help raise your profile, get your traffic, and seal your success in the competitive world of SEO for the long haul.

💡Keep learning
Free SEO courses from Semrush Academy ▶︎ https://smr.sh/K9K
Beginner-friendly SEO ▶︎ https://youtube.com/playlist?list=PLV7hU9BBDbaTDzCGTkP13VcPDa-jxT-zx&si=WtweBhGYdpoxWa_S

Wanna skip around? Here you go:
00:00 What is SEO
00:52 Organic vs. paid
02:24 How search engines work
03:42 Google’s ranking factors
05:47 Negative ranking factors
07:00 On-page, Off-page, technical

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#seo #whatisseo #websiteoptimization

What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs

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In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

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What are keywords in the context of SEO?

They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.

The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.

Keyword research is the process of finding keywords that people are inputting into search engines.

How do you actually choose keywords that are worth targeting?

The first thing to check is if your keyword has search demand.

You’ll learn how to check for search demand in the video.

The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.

Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.

The next point is to assess the business potential of the keyword or topic.

Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.

You’ll learn how to do this in the video.

The next point is to see if you can match search intent.

Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.

You’ll learn how to do this in the video.

Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.

Timestamps:

0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword

#whatarekeywords #howtochoosekeywords #keywordresearch

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Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs

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In lesson 1.2 of our SEO basics course, you’ll learn what search intent is and how to determine it using the 3C formula.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/watch?v=btwC4zmewss&list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6&index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Search intent represents the reason behind a searcher’s query.

Matching search intent is important to show search engines that your page will fulfill their goal, which is to deliver the most relevant results for any given query.

And while it might sound like you’re trying to satisfy Google, what you’re actually doing is learning what you need to do to satisfy the searcher’s intent.

Identifying search intent is usually quite easy. All you have to do is search for the keyword you want to rank for and then analyze the top-ranking results. And the top-ranking results are a great proxy to understand search intent because Google understands what searchers want, probably more than anyone else.

But how do you analyze the top-ranking results?

You can use a simple formula we call the 3 Cs’ of search intent. And you’ll learn how to use this formula to analyze search intent in this video.

Timestamps:

0:45 Identify the search intent
1:10 Check the three C’s of search intent
2:24 Examples of content analysis

#searchintent #keywordresearch #seo

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What is On-Page SEO – 2.1. SEO Course by Ahrefs

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In lesson 2.1 of our SEO basics course, you’ll learn what on-page SEO is.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

[Tool] Backlink Checker ► https://ahrefs.com/backlink-checker
[Tool] Site Explorer ► https://ahrefs.com/site-explorer/

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On-page SEO is the practice of optimizing web pages to rank higher in search engines. And it revolves heavily around optimizing pages for search intent.

But on-page optimizations also involve creating and optimizing HTML tags like titles and meta descriptions.

If you’ve been exposed to the practice of on-page SEO, then it’s quite likely that you’ve heard conflicting advice.

So, in this video, you’ll learn some common advice on on-page SEO best practices that are not true today.

Timestamps

1:06 What on-page SEO is not about
3:45 What on-page SEO is today

#onpageseo #seo #ahrefs

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Complete RankMath Tutorial | SEO Tutorial 📈 2024

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❤️ *Start here* ➜ https://gravitywrite.com/
🏆 *Get your domain name* ➜ https://go.webspacekit.com/RankMath2024
📋 *RankMath plugin* ➜ https://wl.tools/rankmath

💡 *Keyword Finder* ➜ https://wl.tools/mangools

⚡ *Get RankMath Pro* ➜ https://wl.tools/Rankmath_Pro

✍️ *Create SEO Optimized content with RankMath* ➜ https://wl.tools/Rankmath_ContentAI

Conquer SEO in 2024 with this complete RankMath tutorial.

🎬 *Table of Contents*

00:00 Intro

01:06 Download & Install RankMath

02:24 Setup RankMath on your website

03:26 Check your current SEO score

04:04 Basic settings on website

04:20 Fix Permalink

04:38 Improve your site SEO score

06:05 Find the best ranking keyword

08:29 Add Internal links to your content

09:10 Optimize content for your blog post

09:50 Rewrite blog with focus keyword using AI

11:27 Add images & links to blog

12:10 Add table of contents

12:30 Add FAQ section

14:00 Feature of RankMath

15:25 Upgrade the pro version of RankMath

16:50 Connect your website with google search console

17:40 Setup Google search console

18:33 Submit sitemap to Google

Boost your website to the top of search! This Complete RankMath Tutorial for 2024 is your ultimate guide to SEO success. Master the powerful RankMath plugin and learn insider tips to dominate Google rankings.

We will guide you through setting up RankMath on your website, finding target winning keywords, integrate internal links, content optimization with ai, enhance your content, add engaging FAQs, unlock more features of RankMath, connect & monitor seo and submit your sitemap.

Stop struggling with SEO! Watch this video and discover the full power of RankMath for traffic-exploding results in 2024.

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On-Page SEO Pt 2: How to Optimize a Page for a Keyword – 2.2. SEO Course by Ahrefs

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In lesson 2.2 of our SEO basics course, you’ll learn how to optimize a page for a keyword.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

[Tool] Keywords Explorer ►https://ahrefs.com/keywords-explorer
[Tool] SERP Checker ► https://ahrefs.com/serp-checker
[Tool] Content Gap ► https://ahrefs.com/content-gap
[Tool] Hemingway App ► http://www.hemingwayapp.com/

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With on-page SEO, there are two main things we need to cover.

The first is to ensure that your page satisfies search intent.

You’ve already learnt the 3 Cs’ of search intent. But what do you need to write about in order to satisfy searchers? The answer is to learn from your competitors’ pages.

The top-ranking pages are ranking at the top for a reason. Google and other search engines deem them as the best candidates to satisfy a searcher’s query. So they’re clearly doing something right, at least from the perspective of a search engine.

You’ll learn how to research your competitors’ content in the video.

Once you’re armed with information, you can begin with your “technical” on-page optimizations. These will be:

► Target keyword in the title
► Short and descriptive URL slug
► Meta description
► Add internal links
► Optimize and compress your images
► Optimize for readability

We’ll go through each point in more detail in the video.

Timestamps

1:12 Ensure your page satisfies searcher intent
1:40 Learn from your competitors
5:05 Do a content gap analysis
7:10 Include your target keyword in the title
7:46 Use a short and descriptive URL slug
8:26 Craft your meta description
10:21 Optimize your images
12:31 Optimize for readability

#onpageseo #seo #ahrefs

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SEO For Beginners – How to Rank in Google Like Experts 2024

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SEO For Beginners – How to Rank in Google Like Experts 2023-2024
Website:https://chrispalmer.org | https://www.seomastermind.org

In today’s video I will share with you how you are able to maximize the amount of organic website traffic you get from Google. All while you increase call volume and leads from the search results page ( SERPS ) .And you can rank on Google without keyword cannibalizing yourself.

I will walk you through the process in a easy to follow beginner video that points out the different types of intent that you can target in Google to rank #1 , #2 and #3. By targeting multiple types of search intent that will include branded keyword intent along with commercial keyword intent then navigational and transactional Google keyword intent.

Join my channel for members only content and perks:
https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg/join

If you have more search engine optimization questions for Google rankings. Or other Google SEO questions beginners welcome , feel free to ask in the section below.

Chris Palmer Marketing SEO
Google SEO St
Tamaqua PA 18252
(570) 810-1080

The Old School Approach to SEO That Still Works Today

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In the fast-paced world of digital marketing, search engine optimization (SEO) techniques come and go at lightning speed. With Google’s constantly evolving algorithms and the rise of new technologies, many marketers focus on staying up-to-date with the latest trends and cutting-edge strategies. However, amidst all the noise and excitement surrounding new approaches, it’s easy to overlook the enduring power of the old-school approach to SEO that still proves effective today.

RESOURCES & LINKS:
____________________________________________

Answer the public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/

Revolutionizing Marketing with AI: The Future is Here: https://youtu.be/l_U4aQTj6Mg
New to Digital Marketing- 10 Essential Tips for a Strong Start: https://youtu.be/4abNIEHj-10
My Secrets To Creating an SEO Friendly Website: https://youtu.be/5I1hXX_xz7c
____________________________________________

The old-school approach to SEO emphasizes the fundamentals of creating valuable content, building authoritative backlinks, and optimizing for user experience. While some might dismiss this method as outdated, it remains the bedrock of successful SEO campaigns. Let’s delve into the timeless aspects of this approach that continue to drive organic search rankings and website visibility.

High-quality, relevant, and informative content attracts both users and search engines. When you focus on creating content that addresses your audience’s needs and answers their questions, you establish your website as an authority in your niche, which improves its chances of ranking well in search results.

Keyword research has evolved, but the core concept remains crucial. Understanding the intent behind search queries allows you to target relevant keywords that align with what your target audience is looking for. Optimize your content around these keywords while ensuring that it flows naturally and provides value to the reader.

Backlinks, links from other websites to yours, have long been a significant ranking factor. While the emphasis has shifted to link quality over quantity, building a strong backlink profile remains essential. Seek out reputable websites in your industry and collaborate on content, or create shareable content that naturally attracts links from other authoritative sources. These backlinks signal your website’s authority to search engines and can significantly impact your ranking position.

On-page SEO practices are still vital for search engine crawlers to understand the content and context of your web pages. This includes optimizing meta titles, descriptions, headings, and image alt text with relevant keywords. Additionally, ensure your website’s structure is intuitive and user-friendly, making it easy for visitors and search engine bots to navigate your site.

Site speed and performance are not just crucial for user experience but also influence search engine rankings. An old-school approach focuses on optimizing page load times, reducing server response times, and compressing images to enhance overall performance. A fast-loading site keeps visitors engaged and encourages search engines to crawl and index your pages more efficiently.

Mobile Optimization:
With the rise of mobile devices, mobile optimization has become a critical aspect of SEO. Ensuring your website is responsive and mobile-friendly not only caters to the growing mobile audience but also boosts your chances of ranking higher on mobile search results.

User experience (UX) has always been important, and it remains a vital factor in SEO. A user-friendly website that provides an intuitive and enjoyable browsing experience is more likely to retain visitors, reduce bounce rates, and gain more organic traffic. Search engines value positive user experiences and reward websites that prioritize their users.

In conclusion, the old-school approach to SEO may not be as flashy or exciting as the latest trends, but it’s the foundation on which successful SEO strategies are built. By focusing on creating valuable content, earning authoritative backlinks, optimizing for user experience, and understanding your audience’s intent, you can establish a strong online presence and achieve sustainable, long-term SEO success in today’s dynamic digital landscape.

Embrace the tried-and-true techniques, and you’ll find that they continue to deliver results, even in the ever-changing world of search engine optimization.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#seotutorial #seobasics #seotips

Technical SEO Best Practices for Beginners – 4.2. SEO Course by Ahrefs

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In lesson 4.2 of our SEO basics course, you’ll learn technical SEO best practices to keep your site in good health.

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Additional SEO Resources

[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

Content Hubs: Where SEO and Content Marketing Meet ► https://www.youtube.com/watch?v=nIbJI1kCxrU

How to Use Internal Links to Rank Higher in Google ► https://www.youtube.com/watch?v=3tbDkc3k48E

Ahrefs Webmaster Tools (AWT) – Our Free SEO Tool ►https://www.youtube.com/watch?v=ipTk-qGrNlc

How to Speed Up Your WordPress Website in 2021 (Simple Guide)► https://www.youtube.com/watch?v=BrY6a-lsLp8

[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools

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The first thing you should do is ensure that your site structure follows a logical hierarchy.

Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.

You’ll learn how to do organise your site well in the video.

The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.

You’ll learn how to improve your website’s speed in the video.

The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.

You’ll learn how to do this in the video.

#technicalseobestpractices #technicalseo #seo

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SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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