In this video, John Hutson discusses the importance of expanding your role when working with agency clients, emphasising the value of addressing broader business challenges. By exploring user journeys, market trends, and the effectiveness of messaging and landing pages, you can provide insights that go beyond typical SEO services. This approach not only strengthens your client relationships but also adds a valuable “string to your bow,” positioning you as a trusted business consultant. #seoagency #seoconsultant #digitalmarketing #marketingagency #marketingconsultants #seo #searchengineoptimization #searchenginemarketing #digitalmarketingstrategy #consultancyservices #agencysuccess #agencygrowth