The goal of this process is to find every possible SEO opportunity that exists on any website.
And here’s the cool part:
I’ll be using a real-life example (from a personal injury lawyer) to demonstrate.
So get your favorite note-taking device and get ready to learn one of the most important parts of an SEO campaign.
NEXT STEPS…
1️⃣ Watch the video until the end because each part of the SEO audit process builds upon itself.
2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited
3️⃣ Like the video if you’re getting any value.
4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1
5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq
➖
The opinions of the speaker are his own and might not match the opinions of Semrush.
There is more to SEO than just on page factors. Today, I’m going to break down how to audit your website’s SEO for rankings beyond just technical fixes.
Most SEO audits are focused on technical fixes. While these are important, they’re just not strategically aimed at improving rankings for specific keywords. You want to use a traffic analyst or an Ubersuggest, and more specifically, the keywords by traffic report. This will end up showing you the keywords that are sitting on pages two and three.
If the keywords you’re ranking on those pages are directly related to the main topic of the page, then what I want you to do is add additional H2 subheading including that keyword within that page, and I want you to write a few paragraphs talking about the main keywords around that topic that rank on page one for this keyword that they’re writing about. And include rich content like images, stats, and video, and then check your rankings for the secondary keywords in a month and keep iterating gradually until you find a sweet spot.
If those keywords are directly related to the main topic of your page, then I want you to create a new content piece, look into the top rank pages for that keyword, and then figure out the topics that you should be writing about, the length of those content pieces, which other forms of rich content you should add, such as images, infographics, videos, and stats.
So once you optimize your headline with the keywords, what we like doing when we’re writing the content, we like actually taking that same concept of creating powerful headlines and doing that with our subheadings, because if you can keep people engaged within your content through your subheadings, using storytelling as well to keep people engaged, and then putting customized images within your article using tools like Canva, which you can do for free, what you’ll find is you’ll get more and more people engaging with your page and linking to them, and especially, if some of the images that you include have stats and data and your company logo on there, people will start embedding them onto their website and linking back to you.
We found that that helps so much when you’re creating content around new articles that your competitors rank for that you’re not really going after yet.
Another thing that takes a lot of time, but it’s super effective, is actually just go and see, “All right, what are all the other articles around the web related to this article?” Let me go to search.twitter.com or put .com/search, and put in that URL and see who tweeted out. Go build relationships with those people, so then as you’re building relationship with those people, you want to hit them up. “Hey John, I noticed that you shared this article by Eric, and I actually have a similar article that just came out that covers A, B, and C that his didn’t. Check it out, and if you like it, feel free to share it with your audience, cheers, Neil. P.S. If I can share any of your content, let me know, I’d love to share it.” And what you’ll find is even if you don’t have a lot of followers, people are flattered, they want to build relationships, because keep in mind, these are social networks, they’re not islands where can people stand off by themselves.
As long as you’re willing to reciprocate, you’ll get so many people sharing your content, that sole shares will bring in more traffic, some of those people may link to you, subscribe to your email newsletter list, and then you can keep blasting them up.
And the thing that people don’t talk about with SEO, which is one of the most important factors, everyone talks about content creation. If you’re going to leverage a strategy and do better than your competition, you need to create lead magnets, so you can use tools like Hello Bar, create an offer like a free e-book, or lead quizzes and critic quiz, collect emails, and then you email people every time you have a blog post. If you don’t do this, you won’t get as much traction.
Now, if you produce more than a few posts a week, you don’t want to email them every single day, because that’s just going to be overwhelming, but just pick your best ones and email them, because this will create more traction and most social shares as well. So if you follow this, you’re going to rank better and start beating your competition.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Hello and welcome back SEO Pro! Today we will be covering how to use and get my free website audit checklist. So, if you’re interested in becoming proficient at doing and making money with SEO audits, you’re in the right place.
In today’s video, we will be covering the ins and outs of getting started with keyword research, performing a basic website audit, utilizing Google Analytics and Google Search Console, setting up conversion tracking, technical SEO analysis, and much more.
Whether you’re new to SEO or have some experience in this field, it’s my hope that you will learn something new today that will help you in your journey.
From experience, I can tell you that my job has become much easier when performing SEO analysis and implementations from utilizing this checklist.
If you’d like to see more SEO videos like this one, please let me know by leaving a like or a comment and I’ll keep them coming! 🙂
For all of the tools and resources that I’ve mentioned in the video, head over to my website.
See you soon and until then, happy SEO’ing!
-Chase R
Timestamps:
[00:00:00] Introduction
[00:02:47] Keyword research
[00:02:58] Two different sides of audit
[00:03:41] A tool that can audit a website
[00:05:49] Two sides of keyword research
[00:10:17] Identify the intent of the page
[00:14:48] Find keywords to rank
[00:19:57] Free SEO course for beginners (https://youtu.be/yy1yPpz1rkI)
[00:21:13] Two different types of tracking
[00:22:04] Google Analytics
[00:29:07] Google Search Console
[00:31:11] The meaning of colors in Audit Checklist
[00:35:38] Build unique pages
[00:38:24] Adwords Campaign
[00:40:39] Website Audit
[00:49:31] SEO Courses
Today I’m going to teach you how to do an SEO site audit. With this lesson, there’s going to be a lot of factors and a lot of things that we’re going to be breaking down. In addition to that, we’re going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don’t have to do this all manually.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you’ll see is a list on Google. You’ll either see one result, which is not good, you want to see more than one. You’ll see zero results, which is not good either and if you have that, don’t worry, we’ll teach you how to fix this.
So once you know that you can be seen, you want to make sure there’s only one version of your website.
Then I want you to go to Ubersuggest, type in your domain name. It’ll take you to an overview report under the traffic analyser.
If you’re seeing more traffic over time, that’s great. If you have a new website or a website that’s barely old and you haven’t done much SEO, you’re probably going to see no results. And that’s okay as well because as you implement some of these changes that I’m going to teach you, your numbers are going to go up, you’re going to rank for more keywords which is what the bottom graph shows you, and you’re going to get more traffic from Google, which is what the top graph shows you.
And this report’s also cool because you can put in some of your competitors and it allows you to compare how you’re doing to your competition over time.
Now it’s time to go and analyze your website to see what’s wrong, what you need to fix and how you can get more traffic.
So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.
You have to fix your whole site.
Then you also want to look at the warnings tab and then the recommendations tab as well.
If it shows that you have thin content, that’s not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.
Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don’t have alt tags, it’s harder for Google to decipher what that images is about.
You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you’re getting more and more traffic, eventually you’ll see your top pages report load up with a ton of examples.
Backlinks, really important factor because the more sites linking to you, the better you’re going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.
Going back to the site audit report, you want to make sure you don’t have broken pages or broken links. It’ll point that out as well and you can fix those.
The next thing to check out is site maps. So within Google’s Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what’s being blocked or what’s not.
Remember how I showed you that top pages report? If you have a new website, you won’t see much there, but if you have an existing website and a ton of traffic, you want to make sure you’re linking to those top pages when it makes sense because it’ll even help them get more traffic, more social shares, more backlinks over time.
And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there’s no issues detected. Because if there are, you want to fix them.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
