SEO Basics: What is SEO and Why is it Important? [SEO Course by Ahrefs]

In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6

What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ

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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.

The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.

So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.

SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.

If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.

So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.

Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?

Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.

You’ll find out what they are in the video.

To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.

Timestamps:

1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors

#seobasics #seo #whatisseo

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The Dumbest SEO Hack (That Works)

Wouldn’t it be great if there was a dead simple SEO hack that would just help boost your rankings, but didn’t require that much work. You don’t have to be that technical. You don’t have to build links. You don’t have to worry about keywords and yet you can just increase your rankings, well there is. Today I’m going to break down the dumbest SEO hack.

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Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

When I talk about the dumbest SEO hack, I don’t mean it in a negative way. I say it’s dumb because it’s really dead simple. It’s really obvious, very few people do it and it just works. So this is the neilpatel.com blog, as you can tell by the URL up top, neilpatel.com/blog and I’m just going to go into one of my blog posts.

And as you scroll, and if you don’t have a blog you should consider adding one. You know, you see a normal blog post. You see comments at the very bottom as I scroll and then, you know, more people can leave comments if they want, through the comment box and you just see a footer navigation, but there’s something simple I did that just has really helped me boost my rankings.

What’s one thing that I did that just really helped me boost my rankings? What do you think it is? It’s actually this section here where it says guides. Okay, let’s go through them. I have a guide on digital marketing, online marketing, Google ad-words, Facebook advertising, remarketing, SEO, content marketing, growth hacking, social media marketing, affiliate marketing, conversion optimization, marketing automation.

Now let’s Google all of them in order. Digital marketing, so digital marketing. I rank somewhere at the top on page one. All right, what’s the next one? So one for one, online marketing. Online marketing the key word. All right, I’m somewhere at the top as well, there you go. Now let’s go to next one, Google ad words. Probably not at the top for that one because it’s a Google branded term but I’m probably decently ranked.

Search and watch, WordStream I’m on page one, okay. And that one’s not bad, 550,000 searches, $8.46 cost per click. Next one Facebook advertising, Facebook advertising. Again, probably not number one because I’m not Facebook, but where am I at? On page one, cool, all right.

Let’s see, remarketing, that’s a one-word keyword, that one may be a little bit tougher. Google at the top, Google, Google, WordStream there I am, page one, towards the top. Next one, SEO, all right. I already know I’m on page one for this. All right, what’s the next one? Content marketing, content marketing, where am I? There you go, what’s the next one? And you could be like, oh, Neil’s not incognito.

Well, let me type in content marketing in the incognito browser, let’s see where I am. Copy, that’s at the bottom of page one, see, still page one. All right, and now let’s go back to the word blogging. I doubt I’m on page one for blogging. I’m on page one for blogging, growth hacking. Growth hacking, opt-in monster, opt-in monster number four.

What’s the next one? Social media marketing, social media marketing. The next one after that’s affiliate marketing. Social media marketing, buffer, sprout social word stream. Who’s sweet, Neil Patel. Let’s type in affiliate marketing, Neil Patel. That was the next one on the list.

Conversion optimization, then marketing optimization or marking automation, conversion optimization. Let’s see if I’m on page one. There you go, and then marketing, it’s marketing automation I believe yeah.

Now when you’re doing this, don’t just add in the link, add in whatever makes sense. Like with some of these, you know, online marketing, it could’ve put internet marketing or it could’ve put different variations, but my audience calls it online marketing.

So I put what’s relevant. I don’t put the word search engine optimization because everyone calls it SEO. I didn’t put Google ads even though that gets searched a lot.

I put ad words because most the people I know still call it ad words. So I don’t emphasize on the keyword, but by putting a lot of internal link juice, it helps with the ranking. So try that out, it’s really simple.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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#SEO #NeilPatel #DigitalMarketing

SEO Tutorial For Beginners | Learn SEO Step By Step | SEO Tutorial | Advanced SEO 2020 | Simplilearn

This SEO tutorial video will help you understand what is SEO, why we need SEO, what is keyword research, how does a search engine work, on-page SEO, off-page SEO, Google algorithms, types of SEO, what is an ideal website architecture, what is local SEO, how to measure your SEO performance, and at the end there will be a short quiz to test your understanding on SEO. SEO, or search engine optimization, is the work that we do to make our websites more prominent in the major search engines, such as Google, Yahoo, and Bing. The more prominent our web pages are in the search engines, the more visitors and searchers will be exposed to our business information.

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Choose over 300 in-demand skills and get access to 1000+ hours of video content for FREE in various technologies like Data Science, Cybersecurity, Project Management & Leadership, Digital Marketing, and much more.

Below topics are explained in this SEO tutorial:
1. Why SEO? (0:55)
2. What is SEO? (05:35)
3. What is keyword research? (07:24)
4. How does a search engine work? (15:11)
5. On-page SEO (17:56)
6. Off-page SEO (01:05:30)
7. What are Google algorithms? (01:33:00)
8. Types of SEO (01:40:49)
9. Website architecture (01:44:39)
10. Local SEO (01:52:02)
11. How to measure your SEO performance (01:59:42)
12. Quiz (02:16:31)

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To get access to the slides, click here: https://www.slideshare.net/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn/Simplilearn/seo-tutorial-for-beginners-learn-seo-step-by-step-seo-tutorial-advanced-seo-2019-simplilearn

Watch more videos on Digital Marketing: https://www.youtube.com/watch?v=xA_yMYN19ug&list=PLEiEAq2VkUULa5aOQmO_al2VVmhC-eqeI

#seo #seotutorialforbeginners #digitalmarketing #digitalmarketingcourse #digitalmarketingcourse #simplilearndmca #Simplilearndigitalmarketing #simplilearn

About Simplilearn Digital Marketing course:
The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.

Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.

What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored for the right audiences

Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from the Digital Marketing Specialist training:
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant

Learn more at: https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training?utm_campaign=SEO-Tutorial-For-Beginners-Qs0_Qu22v4M&utm_medium=Tutorials&utm_source=youtube

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SEO EP 6: What is SEO? How to Learn SEO? Free SEO tips and tricks with Imran Shafi | The Skill Sets

Watch our most popular video : “ایک لفظ سے فر فر انگلش بولنا سیکھیں”
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The Skill Sets brings an amazing opportunity for all students to learn about SEO – Search engine Optimization. Watch this interview video with Imran Shafi – SEO expert on the skill sets and learn about what is SEO and How to Learn SEO affordably. Imran Shafi seo tips and tricks can make you able to learn SEO easily. So, don’t miss the video and take Free SEO tips to rank your video or website in search engine.

SEO or Search Engine Optimization is a process of ranking your website high in Major search Engines especially in Google. SEO is composed of website analysis, on page seo and office page seo. With his advanced seo knowledge and tricks, Imran Shafi is making seo easy for you. Take SEO Training on the skill sets and start learning SEO in Urdu free. For Hindi users there is also an opportunity to learn SEO in Hindi on the skill sets.

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Watch daily videos on YouTube the skill sets channel and take free seo training because the skill sets brings free seo training online which will help you to learn how to make video viral easily. The video seo training online and seo guide is available for the skill sets student absolutely free.

Take Imran shafi seo urdu training and learn seo in urdu. Imran shafi has prepared a complete seo urdu training on the skill sets for you. Watch Imran Shafi’s seo urdu training videos and become an seo expert just in 2 month. Learn everything at your own home.

Watch here some popular videos by Imran Shafi and Muhammad Akmal on YouTube:

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EMD – Exact Match Domain and Brand Name: What is better to Do? Learn SEO | The Skill Sets

https://www.youtube.com/watch?v=xMyvv…

How to do Keyword Research using Google Keyword Tool & why it is important in SEO | The Skill Sets

https://www.youtube.com/watch?v=MIGVM…

Best spoken English tips for beginners to Speak English in Urdu/Hindi by M. Akmal

Useful Spoken English tips to improve Listening Skills and Speak English fluently by Muhammad Akmal

Speak English Fluently | How to Learn Spoken English by Listening English Music

Watch English Movies and Learn English speaking fluently by M. Akmal | The Skill Sets

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How to tell time in English Urdu and Hindi by M. Akmal | The Skill Sets

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How SEO Will Change in 2021

Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?

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Ubersuggest: https://neilpatel.com/ubersuggest/
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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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#SEO #NeilPatel #DigitalMarketing

#55 DM Course | SEO | What is SEO? | How to do SEO in 2020?

In this video, we discuss what is SEO? (Search Engine Optimization). It is an organic way of finding a website on different search engines through search results.

SEO is not difficult but it requires some work and most importantly, it requires experimenting.

SEO effectively has two parts. One is finding the best keyword, using them on your website with inbound linking and second is, have a lot of quality websites link back to your website (backlinking). I have explained in detail that how you can do SEO of your website or a blog in 2020 and get found on search engines such as Google.

Resources discussed in the video:

Ahrefs.
Neil Patel Uber Suggest.
Moz Chrome Widget.
Keyword Everywhere.
Google Keyword Planner.

How To Get Free Traffic From Google (SEO Tutorial For Beginners)

In this video, I will show you how to get free organic traffic from Google with SEO or search engine optimization, this is a free SEO tutorial for beginners who want to understand what is SEO and how it works.

I will explain what is SEO and How it works, then I will talk about the main 3 steps of SEO, which is keyword research, on-page SEO, and off-page SEO.

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Make Money Online with No Money, No Skills, No Website ( 1 Week Challenge! )
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#DigitalMarketing #SEO #SEOTutorial

BEST SEO TOOLS – TOP SEO Platforms Review.

★ GET SERPSTAT BONUS ★ https://topsite.pro/serpstat
★ TOP-10 E-COMMERCE TOOLS ★ https://topsite.pro/best-seo-tools

Hi Guys!

If you do a quick internet search, you’ll find several SEO tools out there, but which is the best SEO tools? This is a bit tricky, especially if you don’t know what to look for.

In this video, I cover an in-depth review of top seo tools. If you have ever wondered if SEO tools – Serpstat was worth it or not, by the end of this video, hopefully, you’ll be able to decide whether or not it is right for you.

In my opinion, if you’re looking for a lead generation solution that is easy to use, cost-effective and performs well, then I think this is a great option for you.

If you’re curious to find out the best SEO tools, then take the time to watch this video now!

What is Seo & How Many Types of Seo || Detailed in Urdu Hindi

What is Seo in urdu in this video i will tell you About seo and types of seo and how important seo for websites and Youtube watch complete video and learn basic seo definition in urdu hidni.

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Introduction to SEO and Why It’s Important – SEO Unlocked – Free SEO Course with Neil Patel

This is the second lesson of my free SEO course called SEO Unlocked. Today I’m going to be going over SEO and why it’s important. Did you know that 93% of online experiences start with a search engine? You may think, “All right, there are these search engines out there.” “Yeah, sure we know Google.” But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we’re constantly using them. Before we get started into going over SEO, there are a few things I wanted to cover: There’s a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.

RESOURCES & LINKS:
____________________________________________
Download the course materials: https://neilpatel.com/training

Ubersuggest: https://neilpatel.com/ubersuggest/

Google Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/
____________________________________________

The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.

Now let’s go over all five of them.

The first one: It doesn’t matter what industry you’re in, you can always rank on Google.

Now, of course, creating an account on Google Search Console and submitting your sitemap isn’t a bad thing to do. And you don’t need to spend a ton of money to win online, and that’s why I started to get into SEO.

There are three main keys that you really need to understand if you want to win online.

The first is, why is SEO so important? Look, SEO’s a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they’re searching, you can be found, you’re getting that traffic, and some of it will end up converting into sales.

The next key to winning online is choosing your battleground. They dominate search on all landscapes. So when you look at the desktop, they’re an estimated 4.5 billion active internet users, and Google’s search share for desktop is 87%. That’s roughly 8.7 out of 10! That’s an amazing result.

And just being on there isn’t enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.

The third key, which is unlocking the SEO factors to win online.

One thing that you can do is go to Ubersuggest, click on the Site Audit Report in the left-hand navigation, once you’re there, and look at your website, and it’ll breakdown the factors that Google is looking at.

You’re probably wondering, “Hey Neil, this is all great, “but what’s the Holy Grail of SEO?” “What’s that silver bullet?” Well there’s not really a silver bullet. It’s a lot of little things that add up, and I’m going to go over them.

One of them is Page Speed. For every second delay means roughly 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.

The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.

The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you’re going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don’t go in-depth on all of them.

Another factor and this is from Ahrefs, it’s all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.

Another thing to look at is Content Length. Generally speaking, the longer your content, the more social shares you’re going to end up getting, the better you’re going to end up doing.

Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that’s getting sites to link to you, it’s super important.

And one thing that very few SEO’s looks at is the power of brand and user signals. The ex-CEO of Google once said, “Brands are the solution, not the problem.” “Brands are how you sort out the cesspool.”

These days security is a big issue as well, so you want to make sure you’re using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you’re not using SSL, you’re more likely to get a warning.

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