seo for beginners 2022

Why I Focus on Social Media Marketing Over SEO

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Why focus on social media marketing over SEO? You’re probably surprised to hear this, after all, I’m mostly known for all things SEO. So why do I focus on social media marketing now? Because I’ve learned that it’s one of the quickest and most effective ways to drive major traffic to any site. That doesn’t mean to say that SEO doesn’t work, it does, and I still love it, heck, my company relies upon it, our clients do, and SEO has created me one of the largest companies in the marketing space. Heck, it’s created me one of the fastest growing companies in the United States according to Inc. Magazine as well.

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Ubersuggest: https://neilpatel.com/ubersuggest/

Get More Social Media Traffic Using These 7 Free Tools: https://www.youtube.com/watch?v=gCJgHbjXWec&t=93s

Social Media Strategies To Boost Your SEO: https://www.youtube.com/watch?v=UlmlzJTBL8M
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But here’s an interesting stat for you, 74% of social media users actually use social media to make buying decisions. Influencers and social marketplaces are huge these days and they can quickly and effectively promote your products and services. And half of adult internet users say that when a brand incorporates their data into social ads it helps them discover products or services that directly align with what they’re looking for.

In essence, companies are using those targeted ads that a lot of people say they never click on and don’t work but in reality people are clicking on them. If they wouldn’t, Google and Facebook wouldn’t be as big of a companies as they actually are. And if you’re targeting younger audiences they’re all over TikTok and Instagram right now, and even Snapchat.

The amount of time that adults use social media across every platform per day is higher than ever, 95 minutes, that’s more than an hour and a half, that’s a ton of time, plenty of time for your ads to be seen and ultimately converted on. Instagram Story ads will bring in almost 16 billion in sales worldwide in 2022, according to HootSuite. Think about how quick and easy it is to create an Instagram Story and how inexpensive it is.

Again, love SEO, but because it takes a long time to see results, with social media you can see results instantly and you can pivot and figure out what’s working and adapt that to your SEO strategy as well.

See, social is a rapidly changing environment but I can see what’s working and what’s not right away, and I don’t have to wait for a algorithm update or I don’t have to wait for someone to index my content. But at this point, you’re probably wondering, Neil, social algorithms? They keep compressing my reach. And yeah, you talked about ads, so why should I love social media? Because I don’t want to spend all that money on ads. Well, think of it this way. All platforms, whether they’re social or search, have algorithms, it doesn’t matter if it’s TikTok or Google or Bing, you can’t control what they do and over time they have all made it harder to get reach.

Google keeps showing more content within their search results so that way you don’t have to click through over to their website. And if you’re wondering what I mean just Google what the weather is today within your city and you’ll see what I’m talking about, it just shows you the weather you don’t have to click on weather.com or go to any site, you just see it right then and there. TikTok used to have much better reach a year ago than it does today; still a great platform, just like Google, they take up a lot of the clicks these days but it’s still a great search engine but you can’t do that much about it.

So instead of complaining about Google, YouTube or LinkedIn or TikTok or Instagram, as a marketer you just have to use these channels for what they are whether you like them or not. And there’s a lot of platforms out there for you to use, so maximize them and get as much traffic as you can from them. And as I mentioned earlier, it’s easier to see quick gains from social media over SEO.

Now to be clear, I’m not saying that you should use one channel and not the other because that’s far from the truth. You need to actually take a omnichannel approach and use all the channels that your customers are on. But at least you know why I prefer social media over SEO even though I use both of them, and you should too.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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Complete SEO Course For Beginners: Rank #1 on Google in 2022

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👉 Watch my free masterclass ➜ https://www.adamenfroy.com/recommends/masterclass

This video is a complete SEO course for beginners.

Whether you’re a beginner when it comes to SEO or an experienced SEO guru, this course will help you understand exactly what it takes to rank content and make money.

The course is broken down into 7 parts, including the psychology of search, on-page SEO (including new discoveries with AI,) search intent, off-page SEO, other Ranking factors to consider, future-proofing your site, and if you stick til the end, your exact SEO action plan.

Check out other videos on my channel on affiliate marketing, blogging, SEO, and how to make money online.

Chapters
0:00 The Growth of Google
3:21 The Psychology of Search
10:11 Introduction to Keywords
27:52 On-Page SEO
35:33 Technical On-Page SEO
38:14 Mastering Search Intent
43:41 Off-Page SEO and Link Building
50:42 Other Ranking Factors to Consider
53:37 Future-Proofing Your SEO
56:50 Your SEO Action Plan

💻 500k monthly readers at https://www.adamenfroy.com

7 Tips to Work 10x Faster in SEO: More Traffic Spending Less Time

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Your competition isn’t just doing SEO, they have a team helping them out. So how do you compete with them when you don’t have a team? Well, don’t worry, I’m going to help you out here. Today I’m going to break down seven tips to work 10x faster in SEO, drive more traffic and spend less time doing so.

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Ubersuggest: https://neilpatel.com/ubersuggest/
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On a side note, funny enough as I’m recording this video, someone tells me I do a lot of hand gestures, I didn’t know that until now. So if you think I do a lot of hand gestures, leave a comment below telling me if you think I do a lot of hand gestures, and hopefully I’ll try to tone it down a little bit. So, let’s first get started, and let’s start off with technical SEO.

Tip one, only do a few hours per month, or a few hours per week if your website’s big.

Tip two, focus on site speed, this is something that can make or break your SEO performance. Think about it, there’s 5G, people like me are a little bit too frugal, so I won’t pay for 5G. My phone is still on 4G, or LTE, or whatever it’s called, but there’s a lot of people even if you’re on 5G, you’re in an area that doesn’t get 5G reception.

So tip three, and this is the first one for content creation. I want you to create content around areas that you’re already getting some results in. If Google likes your site for certain topics and your business is related to those topics, do more of that versus going after other topics that are also related to your business that Google’s not giving you any traction on, right? One gets you results quicker, the other one not so much. And once you get the results by doing the first group, you can then eventually go up to the second group.

Now, let’s go after internal linking, and let’s go to the first tip of that which is tip four. The same thing with prioritizing my content applies here, you need to work on reinforcing keywords around topics that you’re already getting some traction on. You’ll look at your existing pages and look for parts of your content that you can go ahead and add internal links to, to other relevant pieces of content for.

If you go and put it in your URL to Ubersuggest, go and check out the Top Pages report. If you haven’t checked out the Top Pages report, make sure you go and do it now, it’s my favorite feature in Ubersuggest. It’ll tell you your top pages, so you’ll know which ones to interlink more to, and you would take the most popular pages and link them to the ones that aren’t as popular when it’s relevant to help juice them up.

The next category I want to discuss is competitive research, and this brings me to tip five. Try and find keywords that smaller websites are ranking for, especially when you don’t have a huge website with a high domain authority and lots of backlinks. Keywords that smaller websites rank for are typically easier for you to rank for as well. Use the Traffic Analyzer on Ubersuggest to see what those keywords are for your competitor so you know to go after them.

Now, I want you to also think about link building, which is the next section, and that brings me to tip six. Much like with competitive research, the best opportunities will be probably found by reverse engineering the competitors that aren’t too big.

Look, your big competitors, what they’re doing, doesn’t always work for you. What works for Wikipedia, isn’t going to work for me. If I want to start writing on elephants, no one’s really going to read into it. But, if you start focusing down on what’s working on the smaller websites, chances are it’ll work for you too.

And tip seven, look for backlink opportunities using the Backlink Opportunity report in Ubersuggest. See, if someone’s willing to link to not just one, not just two, but three plus of your competitors, the chances are they’re willing to link to you too.

So then, the Backlink Opportunity report shows you everyone who links to your competitors, that doesn’t link to you, you start reaching out to those sites and they’re more likely to link back out to you. Sure, you still got to email them, not everyone’s going to respond, but you’ll have a much higher success rate.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing