In this Episode,
I interviewed a SEO Expert Mr. Sourav Rana who also has been worked for Media.net and NDTV
In this interview you will learn basics about SEO.
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In today’s tutorial I’m going to share with you 7 free tools that will help you rank #1 on Google. Learn these SEO optimization techniques and skyrocket your rankings on Google! If you’re new to the world of SEO (search engine optimization), these seven free tools will go a long way in helping you formulate a strategy for reaching your goals.
Google Neil Patel
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RESOURCES & LINKS:
Google Search Console: https://search.google.com/search-console/about
Ubersuggest: https://neilpatel.com/ubersuggest/
Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/
Read more SEO tips on my blog: https://neilpatel.com/blog
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Tool #1. Google Search Console
Google Search Console will show you all the keywords that you’re ranking for that are driving the majority of your traffic.
By creating your own headline or title tag that’s more appealing, as well as including the keyword, you’re more likely to get clicks.
Tool #2. Ubersuggest
Google Search Console has already showed you what keywords you’re getting traffic for. If you plug these keywords into Ubersuggest, it will show you all the long tail variations of those keywords. If you already rank for the headterms, it’s really easy to rank for the long tail terms.
Tool #3. Yoast SEO Plugin
This plugin will make your life so much easier if you run your website on WordPress.
Yoast SEO Plugin will help you optimize your code, title tags, meta description and create a XML sitemap.
Tool #4. Websiteresponsivetest.com
Your site needs to be mobile compatible and putting your website into this tool will tell you, if your website is responsive and mobile friendly.
Tool #5. Google Trends
By creating a brand, you’re going to do better on Google.
And Google Trends shows you how your brand is doing compared to other people. You want the bigger brand and Google Trends will show this.
Tool #6. Google PageSpeed insights
More people use Google on their mobile devices than on their desktop computers. That’s why speed is so important. Google has an index just for mobile sites. So, you want to ensure that your website loads as fast as possible.
Tool #7. Keywords Everywhere
Keywords Everywhere plugin will show you how many people are searching for your terms and related keywords as you’re using Google. It’ll give you more keyword ideas, because you can see the search volume and how good some of these keywords are.
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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Read more on my blog: https://neilpatel.com/blog
People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?
RESOURCES & LINKS:
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The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
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The first thing I want you to master is studying search results and competitors.
You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.
The second thing that you need to do is start planning and strategizing.
What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.
And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.
Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.
The next thing I want to cover is writing.
SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.
The other thing that you need to know is basic HTML.
You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.
If you don’t know basic HTML, you’re probably going to have to hire a developer.
The next thing you need to learn is analytics.
And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.
The next one, self-management, SEO is multi-faceted.
If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.
The next thing you need to do is be willing to constantly learn.
SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.
You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.
Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.
And last but not least cold outreach.
It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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We go over what’s true and what’s blatantly false about SEO & affiliate marketing. Want to get a job in SEO? Try our free mini-course: https://engineeredtruth.com/GetASEOJob
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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.
So, tool number one. You ready for this? Google Search Console.
Here’s what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.
You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.
The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.
But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.
So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.
The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and all the social sites out there have issues of fake news.
And Google Trends shows you that.
Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.
So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.
And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report.
And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, comparisons, prepositions.
These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you’re not just going after generic keywords now. There’s also backlinks report.
You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better.
This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.
And, of course, last but not least, there’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
