In this video, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each.
I explain what a typical SEO job entails – set hours, paid time off, limited income potential but steady salary and bonuses. As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates and have room for faster growth.
I share why working for someone else was personally frustrating for me, as well as the reasons why I ended up working more hours as a consultant out of passion despite having intended for more free time. I also touch on the opportunities for continued SEO learning and experiments when you consult directly with clients who allow quick implementation.
Overall this video contrasts both worlds so you can better decide where you fit – whether you prefer more structure or higher earnings potential and autonomy. My goal is to provide value through my knowledge and experience to help you advance your own SEO career. Let me know if you have any other questions!
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[00:00:00] Introduction: SEO Consultant vs SEO Employee
[00:00:24] Background: Transition from SEO Freelancer to Consultant
[00:00:57] Differences Between SEO Consultant and Employee
[00:01:24] Personal Challenges as an SEO Employee
[00:01:56] Navigating Work Environment Preferences
[00:02:26] Productivity and Office Work Dynamics
[00:02:51] Family Life Balance as an SEO Employee
[00:03:26] Typical SEO Employee Work Structure
[00:03:49] Financial Aspects and Leave Benefits for SEO Employees
[00:04:14] Limitations in Earnings and Work Autonomy
[00:04:52] Career Progression and Bonuses in SEO Jobs
[00:05:15] Comparing SEO Consultant and Employee Roles
[00:05:48] Running Your Own Business as an SEO Consultant
[00:06:20] Financial and Flexibility Differences in Consulting
[00:06:54] Independence and Responsibility as a Consultant
[00:07:18] Self-Management and Project Organization Skills
[00:07:37] Flexibility and Work-Life Integration
[00:08:02] Personal Experiences of Working Hours and Client Management
[00:08:30] Transitioning to Full-Time SEO Consulting
[00:08:56] Managing Workload and Passion for SEO
[00:09:21] Balancing Client Work and Personal Branding
[00:09:54] The Realities of Working More Hours
[00:10:20] Client Relationships and Availability
[00:10:44] Growth and Learning Opportunities
[00:11:08] Agency vs Independent SEO Learning Environments
[00:11:37] Personal Growth and Learning at SEO Agency
[00:11:56] Autonomy and Experimentation as a Consultant
[00:12:19] Client Work and Practical SEO Application
[00:12:50] Summary: Choosing the Right Path for You
[00:13:14] Conclusion and Call to Action