seo optimization tutorial

Google SEO 101 Guide (2021) for Local Search Optimization: SEO Basics for Small Business [#1]

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FREE STUFF ➡️ Get MY SEO Basics Kit here: https://mysiteranked.com/basics/
To accompany this video series, I’ve put together some essential do-it-yourself resources to help you get started with your business’s SEO, including templates, checklists, and samples.

In this 10-part video series, I break down the top fundamental elements of search engine optimization (SEO 101) for local brick and mortar businesses and provide you with a beginner’s roadmap for ranking higher on Google. In these short tutorials, I only focus on the most important SEO concepts, using plain English and layman’s terms, so that you can easily follow along and apply these concepts yourself.

ℹ️ What is SEO?
👉 “The process of getting your website to show up higher on a search engine such as Google or Bing.”

// IN THIS VIDEO
0:00 – What Is SEO?
1:10 – Why Does SEO Work So Well For Small Businesses
2:01 – Google Ranking Factors
2:42 – What I’ll Cover In This Video Series

// IN THE NEXT VIDEOS, I’LL COVER:
2️⃣ Keyword Research – https://youtu.be/7G5YI7rzyG0
3️⃣ Add Your Location to Maps (Google, Bing & Apple Maps) – https://youtu.be/Na7h0R2A-VY
4️⃣ Submit Your Website to Google & Bing Search Results – https://youtu.be/rZGxTRQk6DU
5️⃣ How to Rank in Google Maps Local 3-Pack – https://youtu.be/jrBhP7Dof6s
6️⃣ Getting Links from Other Websites (Backlinks) – https://youtu.be/OslapTrF4HI
7️⃣ The Most Important Content You Need on Your Site – https://youtu.be/U9TCpnqnQQQ
8️⃣ On-Site Optimization (Best Practices for Adding Keywords) – https://youtu.be/ihNij2zjadc
9️⃣ Online Business Listings (aka Local Citations) – https://youtu.be/c3FUNld8pqs
🔟 Technical SEO: Mobile Usability, Speed, & Security – https://youtu.be/t5zwgY9Kl6w

// QUICK LINKS
ℹ️ *89% of all people in North America and 91% of people worldwide use Google over any other search engine – https://gs.statcounter.com/search-engine-market-share (as of January 2021)
ℹ️ Consumer Decision Journey Research Study – **71 percent of consumers say they begin their sales journey using a search engine.
https://searchengineland.com/value-search-across-modern-consumer-decision-journey-270021
https://www.catalystdigital.com/wp-content/uploads/WhySearchPlusSocialEqualsSuccess-Catalyst.pdf
ℹ️ Google’s 200 Ranking Factors: https://backlinko.com/google-ranking-factors
ℹ️ Google’s SEO Starter Guide – https://developers.google.com/search/docs/beginner/seo-starter-guide

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*Disclaimer: The views and opinions expressed in this video are my own and may not reflect the best practices and opinions of the search engines, social media platforms, and tools mentioned – and in some cases may directly contradict their terms of service.

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#SEOBasics
#SEO101
#SmallBusinessMarketing

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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

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#SEO #SearchEngineOptimization #SEOTutorial